SYDNEY (September 30, 2010) Turner International Australia today announced the appointment of Multi Channel Network (MCN) as national sales representative for its leading kids' channels, Cartoon Network and Boomerang and their online destinations and

Effective November 1, Turner's partnership with MCN furthers its sales strategy to provide dynamic, integrated advertising solutions for Australian marketers looking to engage with youth and families.  A powerhouse of entertainment for kids aged 5-12, Cartoon Network and Boomerang are two of the most popular kids' channels in Australia offering a vibrant branded and multiplatform entertainment experience that extends beyond TV to online, mobile and retail.

Robi Stanton, Executive Director of Turner International Australia said, "Cartoon Network and Boomerang have pioneered some of Australia's most exciting multi-platform and results-oriented campaigns for clients. Both brands are experiencing phenomenal growth, particularly online, so the timing is ideal for MCN to join us in raising the bar even higher. MCN enjoys an expansive national sales footprint and this, together with their expertise in creative and integrated solutions, makes the MCN team an ideal partner."

MCN CEO Anthony Fitzgerald said MCN's representation of the Cartoon Network and Boomerang will give advertisers a one-stop-shop for youth targeting across television and online.

"We are delighted to add these two premium youth entertainment brands to our MCN offering. Cartoon Network and Boomerang offer advertisers the perfect environment to reach kids on multiple platforms, engaging with them in relevant ways to achieve better cut-through.

"With our existing youth focused television and online channels such as Channel V, FOX8, FUEL TV, and in the online space, MCN now holds the largest share of youth audience amongst the Australian television networks," said Mr Fitzgerald.

"Adding the Cartoon Network and Boomerang to MCN's stable makes MCN the number one kids' network for subscription television. We look forward to working in close partnership with the Turner team to bring even more engaging opportunities to our clients and advertisers."

About Cartoon Network: Cartoon Network ( is one of the most popular entertainment channels among kids and is currently seen in over two million subscription TV homes in Australia on Austar, Foxtel and Optus.  Launched in Australia in 1995, Turner Broadcasting System, Inc.'s (TBS) Cartoon Network offers the best in animated entertainment. The channel is home to Ben 10, the alien-morphing boy hero who has become a global entertainment phenomenon amongst kids. On October 10, 2010, Cartoon Network will premiere the latest installment in this captivating animated franchise, Ben 10: Ultimate Alien. The channel also features popular series Star Wars The Clone Wars, Scooby Doo, Chowder, Bakugan and Deltora Quest.

About Boomerang: Boomerang ( features some of the greatest cartoons of all time alongside modern-day family favourites.  Drawing on the world's largest cartoon library, the animation channel features well-loved favourites such as Tom and Jerry, Looney Tunes and Inspector Gadget alongside contemporary hits such as Horseland, Sabrina the Animated Series, Cake and Strawberry Shortcake.

About Multi Channel Network (MCN):  Established in 1997, MCN is a joint venture between FOXTEL, AUSTAR, Premier Media Group and XYZ Networks. MCN is responsible for the advertising interests of more than 50 national STV channels and 200 channel and independent websites. MCN is the only media company in Australia to offer digital interactive television advertising via the remote control and video on demand advertising. MCN's online network ranks at number 21 in Neilson's top 50 online brands, and is Australia's 14th largest commercial online network, with a monthly reach of 2.7 million Australians.  For more information: