WHY FOXTEL ACCESS?
Offering exclusive access to live shows and sports events, movie premieres and more, Foxtel Access gives all Foxtel subscribers the opportunity to get closer to the entertainment they love.
Foxtel Access is a premium digital destination that now allows brands to reach brilliant consumers through uniquely integrated cross-channel campaigns and consumer promotions.
Head to the Foxtel Access web page for more details: http://access.foxtel.com.au/
By utilising the Foxtel Access platform, your brand has the opportunity to connect with over 7 million Foxtel subscribers.
Foxtel subscribers have higher disposable incomes, greater purchasing power and are devoted to their brands. They adopt early and have a discerning eye for innovation and luxury.
For advertising opportunities please contact your MCN representative or Kate.Waugh@MCN.com.au
CASE STUDY: VOLVO
On Monday 1 June MCN Multiply, in proud partnership with Volvo and Mindshare, launched the first branded Foxtel Access consumer promotion. To deliver on the campaign tagline“the Volvo XC60 makes parenting look easy” Foxtel and MCN created a money-can’t-buyexperience guaranteed to appeal to Australian families - a delicious home-cooked meal by Volvo ambassador Luke Mangan and groceries for a year!
In partnership with LifeStyle FOOD and Foxtel Networks, the promotion was activated across Foxtel's Broadcast, Digital and Social platforms.