Television Out-of-Home proves its effectiveness

The results from MCN’s recently commissioned Television Out-of-Home effectiveness research are in.

The research was conducted by Hoop Research Group and 5iveSenses Experiential Marketing, and involved surveying shoppers on a number of topics, including:

  • Shopping habits
  • Awareness of Television Out-of-Home
  • Attitudes toward Television Out-of-Home content
  • Unprompted ad awareness

IN total, 240 shoppers participated in the survey which took place across three of MCN’s Television Out-of-Home centres; Chadstone (VIC), Chatswood Chase (NSW) and Warriewood Square (NSW).

Some of the key findings include:

  • 8 out of 10 shoppers in each centre noticed MCN’s Television Out-of-Home screens
  • Television Out-of-Home advertisers received higher unprompted brand awareness than any other advertiser or retailer in centre
  • 57% of shoppers noticed the FOX SPORTS news updates on the Television Out-of-Home screens
  • 77% of shoppers would be more likely to watch a program they saw promoted on the Television Out-of-Home screens
  • Over half of shoppers (55%), admitted the screen’s audio grabbed their attention

Please read the full findings here.

For further information regarding MCN’s Television Out-of-Home network, please contact ben.allman@mcn.com.au on 02 9209 6342.