SportsTG has released an app to connect brands with sports clubs, players, parents and associated parties. (Images below)
Game Day provides functionality for three segments of local sport – families, who can now co-ordinate their Saturday morning logistics and plan their sports drop offs; players, who can communicate with their team members and prepare for training and game day; and clubs and competition organisers, who can use the app for administration purposes such as fixtures and results.
“These are all three important audience groups in the grassroots audience chain and SportsTG allows you to not only target each group, but a combination of the three, helping advertisers connect with the grassroots sports community end to end,” Martin Medcraf, MCN national sports sales director said.
Glen McGoldrick, CEO of SportsTG said every other element of sport had been successfully commercialised on a large scale, but the largest audiences for advertisers were actually at the local level.
“If we think about grassroots sport, which is really the wheelhouse that we’re in, we genuinely believe it’s the last truly uncommercialised area of sport,” he said. “If you think about sport stadiums, broadcast rights, merchandising, licensing – they’ve been done to the enth degree over many, many years.
“Whereas grassroots sport is a massive industry that touches so many Australians, but it’s always traditionally been a cottage industry from a technology perspective… so we see that there is a massive opportunity both here and certainly in other markets. The amount of engagement, the amount of money spent, the amount of people just actively involved is a massive, accessible market.”
In addition, he said most advertisers see sport as a “feel-good” spend, whether they be local businesses or multinational conglomerates.
“Where does a lot of funding come from at a grassroots level? It’s from the local plumber, the local hardware store – so certainly I think it creates an environment where national advertisers or large-scale advertisers can be supplemented and complimented by something that otherwise wouldn’t come into the mainstream, and that’s your local hardware store, your local plumber,” he said.
McGoldrick said brands had various options for engaging with the app, whether it be hyper-localisation or targeting one segment across Australia – female football, for example – or traditional banner ads. Brands also have the option to command 100% share of voice in the app for certain segments of its audience.
MCN said its alignment with SportsTG gave it another sporting touchpoint.
“SportsTG completes MCN’s ability to penetrate the sporting market for all levels – elite to grassroots,” said Medcraf.
This Article was first published on Mumbrella.
Advertising opportunties include app sponsorship and in-app display advertising. Most impressively, advertisers will be able to geo-target through the location of the fixtures. MCN and SportsTG are currently working together to use MCN Location to be able to increase capabilities and geo-target grounds in real time or build an audience based on historical device behaviour. Currently the app can geo-target based on content from Australian competitions and user post-code through dynamic trading.
For partnership opportunities please contact firstname.lastname@example.org OR 02 9209 6300