MCN’s branded content and production team, Multiply, was recently in WA to bring to life Cummins & Partner’s Tourism Western Australia creative promoting the new Perth Stadium opening in 2018.
The two x 30 second TVCs star ex-AFL footy legend Matthew Pavlich as he encourages would be visitors to Perth by grabbing a quokka selfie on Rottnest Island, or enjoying a fantastic meal with a view before heading to a game at Perth Stadium. He's point: ‘it's just another day in WA’.
Building on the AFL alignment, MCN worked with Tourism WA’s media agency Carat in Perth to launch the campaign across FOX FOOTY CHANNEL, encouraging fans to catch their team’s game at the new Perth Stadium in 2018.
This is the second collaboration between Cummins & Partners and Multiply in 2017, once again proving Multiply’s ability to step in at any stage of the creative process.
Check out the spots below:
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