Despite the growing amount of short-form content available on platforms like Instagram and Snap Chat, television still accounts for 86.6% of Australian’s video viewing. The challenge for brands is to enact a content strategy, which not only reaches a scalable audience, but serves them content which is contextually relevant.
MCN has evolved over the last 20 years, moving swiftly in-line with the changing media landscape and audience viewing habit to provide exactly this. Today, MCN is Australia’s leading audience network, reaching 17 million Australians each month across TV, digital, mobile, in-flight, out-of-home and in-store.
As MCN has advanced, so too has Multiply. In the last seven years, Multiply has become an all-encompassing strategic content division, providing agency and brand partners creative content solutions across MCN’s multitude of viewing platforms, and beyond. We are a content company, with a built in audience.
So how do we do this?
We work closely with MCN’s data experts to develop a thorough understanding of consumer engagement across MCN’s suite of channels, communities and platforms, and pair this with purchasing behaviour, life stages and passions to form a detailed audience composite.
Armed with your objectives and our audience insights, we’ll develop an effective content distribution strategy: where will we reach them, how, on what devices, and when will they be the most receptive? Content is not one size fits all, we unite media consumption with business objectives to deliver an impactful campaign.
Insights also drive our creative process to develop amazing content ideas, which can be applied to any platform. While our audience expertise is centrally embedded in TV and digital we consider all intended content uses when responding to briefs; out of home, social, brand sites and cinema are all within scope and experience.
Finally, Multiply is able to execute engaging branded content to complete the campaign. We produce broadcast, digital or social content, stills, video and copy, and can connect your brand with Australia’s best talent. We can work with you from the start to help shape your brand’s direction and ideas, or if you simply need your idea produced, we can help you get that done as efficiently as possible.
We provide content solutions to engage audiences and inspire action.
To work with Multiply on your next content campaign, contact your MCN sales representative or Toby Duffin directly on 02 9209 6352.
 Q4 2016 Australian Multi-Screen Report - Regional TAM, OzTAM and Nielsen, 29/3/2017