Marketing Matters to launch on Sky News Business

The primary aim of the show will be to help small-medium businesses (SMEs) better achieve their objectives using a variety of practical marketing strategies and methods.

Hosted by small business owner (digital company, Tick Yes) and highly experienced industry and media expert, Peter Applebaum, Marketing Matters will feature real life case studies and marketing panels including a broad range of business owners/managers and industry leaders discussing marketing tips, news and opportunities.

Marketing Matters is sponsored by Yellow, American Express, Optus, Qantas Business Rewards and Pureprofile.

Kylie Merritt, Commercial Director, Sky News said: “Marketing Matters is an exciting opportunity for Sky News Business to partner with industry leaders and provide our audience with actionable ideas.”

Research* of SME owners and managers conducted for Marketing Matters by Pureprofile, a leading global data and insights company, identified a clear need for the program.
Findings include:

- 82% are interested to very interested in watching a marketing show on TV
- 64.3% want to see case studies or interviews with small business owners
- 65.6% want to attract new customers; 41% want to create awareness

Marketing Matters is a 10 part program starting Thursday, 1 February at 7:30pm AEDT  Sky News Business.

Partnership opportunities are available on Sky News Business. Please contact on 02 9209 6300.

* N= 537 SME owners/managers respondents, December 2017