Episode two of Marketing Dividends landed last week in the Sunshine State continuing its journey around Australia. The award-winning television show was filmed in front of a live audience in Brisbane with host WAVEMAKER Chief Growth and Product Officer, James Hier, joined by guests; Mark Reinke, Chief Customer Experience Officer at Suncorp and Darren Wright, GM - Product, Advertising, Customer Experience & Sales at Flight Centre.
Interviewing the custodians of two of Queensland's biggest brands, this episode focuses on building brands through a physical retail presence, experience economy and bringing innovation to market. View the full show above.
Marketing Dividends is an initiative between the AANA, GroupM agency WAVEMAKER, Sky News Business and MCN. The first series won The President’s Award for Outstanding Leadership in the Marketing Industry from the World Federation of Advertisers (WFA).
The series continues on the road and will see the next episode filmed live from Adelaide in late February. Stay tuned!