Marketing Deconstructed with Mark Ritson. Brand Management - Dropping the Stupid Stuff that Holds Back Australian Brands

Mark Ritson returns for the third and final lecture of the Deconstructed series with Brand Management - Dropping the Stupid Stuff that Holds Back Australian Brands.

In his unique and ever entertaining style, Ritson delivers a lecture not to be missed covering; sales promotions as the dangerous and brand destroying ‘heroin’ of marketing, Australia's poor form in retail branding and safe generic category advertising, and much more. Watch the lecture below to hear first-hand Ritson’s recommendations and strategy on what’s needed to better manage your brand.

For those needing a quick teaser, there’s a highlights package at the start of the video.