Multi Channel Network (MCN), in partnership with Slingshot, has secured a partnership first with Fusion Health as one of the launch partners for ten daily, Network Ten’s recently launched digital news platform.
The partnership was a natural fit for both brands, with Australia’s leading provider of Chinese herbal medicines, Fusion Health, seeking creative new ways to drive awareness and sales of its product line, which aligned perfectly with Network Ten’s dynamic, young audience.
Launched on 14 May, the campaign incorporates digital display sponsorship on the homepage of ten daily, ten daily roadblock units and pre-roll across the site. Fusion Health is also running a consumer promotion* on ten daily across digital, social and broadcast with one lucky winner to receive a prize valued at $20,000, including a stay at the luxury Elements resort in Byron Bay, which they can share with three friends.
They will also further amplify their campaign running pre-roll during Network Ten’s flagship reality show, The Bachelor, in July.
MCN’s National Director Content & Brand Partnerships, Tania Jones, said the partnership is a first for all parties and is an exciting step into pairing premium lifestyle brands with the real and relevant content published on ten daily.
“We’re thrilled to have secured Fusion Health as a launch partner for ten daily. With premium products inspired by ancient Chinese systems of medicine, seeking out a platform where it can engage with lifestyle-oriented Australians is key. Brands are consistently looking for new and creative ways to reach audiences, and the partnership between Fusion Health and ten daily is a natural fit.”
Dawn Swainston, Fusion Health General Manager said: “We’re excited to be the launch partner for ten daily. Network Ten’s young, progressive audience has a strong interest in natural health and Fusion products offer something special, incorporating Chinese and other traditional herbal medicines. Fusion Health was born and bred in Byron Bay, which is why we’re offering this fantastic prize to visit our hometown.”
The media partnership is the first collaboration between Fusion Health and TEN, and will kick off with a focus on the health brand’s immune products, Astra 8 and ActiViral, with the possibility of more products to be added to the campaign.
To find out how you brand can partner and integrate with the great line up of content on ten daily, speak to your MCN representative today on 02 9209 6300 to find out more.
*Please note that winner management and fulfilment will be included within this $20,000.