Flying Solo, the hugely popular online community for micro-business owners, will join a stable of business and Startup publications after being acquired by Pinstripe Media.
After 12 years in operation and a membership of 110,000 solopreneurs, Flying Solo has become one of the most trusted and respected business channels in Australia. It will join a stable of business-focussed brands including Kochie’s Business Builders, Startup Daily, Small Business First, and The Airport Economist which are all under the Pinstripe Media umbrella.
The acquisition means advertisers and sponsors of Flying Solo, as well as members, will benefit from the added network support, as well as new resources available across Pinstripe Media’s video, editorial, events, strategy and eLearning capabilities.
Pinstripe Media is David Koch’s media and content marketing agency, specialising in the small business, startup, and personal finance sectors. They produce TV programs such as Kochie’s Business Builders and The Dream Academy (Channel 7) and The Airport Economist (Sky Business), as well as managing their own digital properties.
According to David Koch, Flying Solo will provide an important extra element to Australia’s biggest stable of small business media assets. Koch commented, “I’ve always loved Flying Solo and I’m really excited to be bringing them into the Pinstripe family. It makes a lot of business sense; they have a loyal following in a niche sector of the small business community that is growing every day. We have expertise in providing inspirational and educational content to small business audiences, and integrating our brand partners in a meaningful way. We can’t wait to get started!”
Flying Solo founder Robert Gerrish is excited by the new opportunities for the community he has built explaining, “This partnership is a perfect fit for the Flying Solo community and I’m very excited by the opportunities this union will bring to our members.”
MCN, which has represented Flying Solo’s media and advertising since 2012, will continue to lead brand partnerships and work with the Pinstripe Media team on new opportunities for advertisers to access the micro and small business audience.
Nev Hasan, MCN’s National Digital Sales Director commented, “This is an exciting new chapter for Flying Solo and at MCN we are looking forward to continuing our partnership, delivering advertising opportunities for brands across the site to reach an engaged and loyal audience.”
Flying Solo Director Peter Crocker will join the Pinstripe Media team to continue leading the site’s content and commercial direction, while Robert Gerrish will assume an advisory role on the team.
For partnership opportunities with Flying Solo please contact your MCN representative on 02 9209 6300.