- One of the Fastest-Growing Entertainment Sites, Reaching 1 Million Users per Month
- Growth Increase of 71% YTD YoY
- Over 41.8 Million Page Views To Date – Up 22%
Sydney – 5 June, 2019 – E! News Australia – E! Entertainment Television local digital publishing business – is celebrating its first year since launching an Australian edition covering in-country pop culture news, red carpet events, exclusive interviews and celebrity lifestyle content. The local edition has resonated with Australian users who are now spending on average of 9.3 minutes on the site(1).
E! News has experienced impressive growth with 1 million page views per month a 71% increase YTD YoY(2). This comes at a time where established lifestyle and entertainment sites are experiencing double digit declines.
E! News’ local content – which sits alongside E! News U.S. content – has delivered significant growth in engagement with over 41.8 million page views to date, up 22% since launch(3), cementing E!’s position in the market as the go-to destination for celebrity news and entertainment.
"We are thrilled to have achieved such positive results in our first year in a highly competitive marketplace," said Brigitte Slattery Director, Digital & Marketing NBCUniversal International Networks ANZ. "E! is at the centre of pop culture news and we will continue to cover and celebrate the biggest global and local pop culture moments that are important to our audience in Australia."
Over the last 12 months, E! Australia’s local digital and linear content offering has opened up new revenue opportunities across branded content, native editorial and video, as well as extended reach through E!’s social initiatives, delivering 5.9 million video views(4)
Since the launch of E!’s new 360° branded content, E! has secured partnerships with TRESemme, Chemist Warehouse and prettylittlething.com, among others.
Looking forward, E! will continue to expand its local digital ecosystem, to include a number of locally produced short-form video series covering beauty, fashion, fitness, home and travel. Several of the series will be hosted by E! Host Australia Ksenija Lukich, as well as an extended contributor network of local influencers, offering clients the opportunity to reach more Australians through platforms they engage with.
For more information on how your brand can work with E! contact your MCN representative.