The race to Australia’s favourite period on the sporting calendar, the Spring Racing Carnival, is on! From high stakes racing to high end fashion, you can catch some of the world’s top horses compete in the pinnacle of Australian and International thoroughbred racing live on Sky Racing.
In the lead up to the Spring Carnival, the Horse Racing industry is bigger and better than ever with $51 outsider Boom Time taking home the 2017 Caulfield Cup and Winx mesmerizing old punters and casual fans alike, breaking Black Caviar’s record to win 26 in a row. After making history at the aptly named Winx Stakes, trainer Chris Waller and Jockey Hugh Bowman believe she is at the peak of her powers heading into the Spring Carnival.
Winx’s effect on the sport is unprecedented with Sky Racing enjoying its best ratings ever with the 2017 Spring Carnival +20% YOY, and the 2018 Autumn Carnival +16 YOY further showcasing the strength of the sport amongst an engaged and invested audience.
From the Melbourne Cup to the Cox Plate, all race days will be broadcast on Sky Racing. Audiences will eagerly tune in to The Everest on October 13 to witness the richest race in the world with an unbelievable $13M prize pool on offer. With Australian racing attracting the best domestic and international horses, all eyes will be on Sky Racing this Spring Carnival!
Continue your brand’s running streak and back a winner with Sky Racing today. Stay ahead of the pack and contact your MCN representative today.
Source: OzTam national panel, 2016-2018, 1200-1800 Saturday, Sky Racing Group, Total people, Projections, Consolidated data