The Australian Association of National Advertisers (AANA)’s award-winning television series Marketing Dividends returned to Sky News Business on Sunday for its third series.
Filmed in front of live audience for the first time, host WAVEMAKER Chief Growth and Product Officer, James Hier, interviewed guests; Tamara Howe (Marketing Director, Kellogg ANZ), Stuart Tucker (Chief Customer Officer, Hipages) and Angela Richards (Chief Marketing Officer, Yum! Restaurants International).
The episode focuses on a number of topics including; better understanding customers, use of data, the role creative plays and transparency around ad spend. If you missed the show, you can catch up and watch the full episode above.
Marketing Dividends is an initiative between the AANA, GroupM agency WAVEMAKER, Sky News Business and MCN. The first series won The President’s Award for Outstanding Leadership in the Marketing Industry from the World Federation of Advertisers (WFA).
The series continues on the road and will see the next episode filmed live from Brisbane in late November. Stay tuned!