MCN Location leverages accurate mobile location data at scale.
Delivering highly targeted mobile in-app advertising, MCN Location helps clients target a location in real time, or by identifying and targeting bespoke audience segments based on the historical behaviour of mobile devices.
17 million devices are mapped across Australia totalling in excess of 70% of overall devices. With each device pinged on average 200-300 times, this allows advertisers to build the most robust audience targeting segments in the market – at scale.
- 17 million devices mapped in Australia
- Over 2 million points of interest in the Allspark platform - and counting!
- 300+ marquee brands globally
MCN Location is powered by the exclusive representation of Near.
Near is the largest location intelligence platform providing real-time information on places, people and products. The Near platform powers Allspark, its flagship product enabling customers to visualise, engage and analyse audience data including their location and behaviour for data-driven decisions.
Founded in 2012, Near is headquartered in Singapore with offices in San Francisco, London, Bangalore, Singapore, Tokyo and Sydney. To date, the company has more than 700 million profiled audiences working with marquee brands including P&G, Coca Cola, Ikea, Audi, McDonald’s, Toyota, Nike and Samsung.
Near is backed by investments from leading venture capitalists Sequoia Capital, JP Morgan Private Equity Group, Telstra Ventures and Global Brain Japan.
For advertising opportunities with MCN Location please contact Nev Hasan on 02 9209 6300.