Multiview is Australia's premium Subscription TV audience measurement panel delivering deeper insights into TV viewing behaviour.

Multiview is Australia's largest TV audience measurement panel. It utilises return-path-data from 200,000 anonymous homes, combined with 10,000 opt in homes to deliver comprehensive consumer insights.

Multiview has entered into a long term partnership with Quantium to deliver insights based upon “actual” consumer behaviour, in addition to claimed behaviour from the 10,000 survey homes.

MCN's multi-million dollar investment in Multiview is transforming the Australian TV landscape and advertisers ability to measure real audience targets.

THE CONCEPT

Every second of every day, set-top-box and user interactions are being captured in Multiview's return-path-data panel.

Granular viewing data is crossed with consumer spending behaviour across categories such as retail, travel, services, entertainment and online delivering actionable consumer insights across a multitude of real consumer segments.

DATA WITH A DIFFERENCE

Multiview's panel design and advanced methodology delivers robust, accurate and highly granular data.

BIGGER SAMPLE:

Multiview’s panel of 200,000 homes is Australia’s biggest TV audience measurement panel providing a robust national sample size for channels and consumer segments.

ACTIONABLE BEHAVIOUR:

Multiview has entered into a long term partnership with Quantium to deliver insights based upon actual consumer behaviour.

NO RESPONDENT BURDEN:

Multiview’s anonymous return-path-data methodology assures no respondent burden which increases the representativeness of the panel. The key benefit is a high quality sample ensuring that upscale, more technologically complex and younger homes are in correct proportion to the Subscription TV population. All data is aggregated, anonymous and de-identified.

REAL CONSUMER SEGMENTS:

Multiview allows advertisers to go beyond demographics to target over 1,500 real consumer segments at a national level.

GREATER GRANULARITY:

Multiview delivers insights across daypart, genre, channel and programme preferences.

GREATER ACCURACY:

Multiview’s expanded 110,000 home panel delivers even greater accuracy and more powerful insights for advertisers.

SCALABILITY:

Scalability of Multiview means that other datasets including device viewing can be incorporated.

COMING SOON

OPTIMISATION:

Multiview data is set to be incorporated into Landmark, providing the ability to optimise campaigns against valuable consumer segments.

INTERACTIVE CONTENT:

Multiview captures consumption of interactive programming through to IP content streaming. Valuable insights are delivered today and into the future as TV increasingly moves from broadcast to IP functionality.