Multiview is Australia's premium Subscription TV audience measurement panel delivering deeper insights into TV viewing behaviour.
Multiview is Australia's largest TV audience measurement panel. It utilises return-path-data from 200,000 anonymous homes, combined with 10,000 opt in homes to deliver comprehensive consumer insights.
Multiview has entered into a long term partnership with Quantium to deliver insights based upon “actual” consumer behaviour, in addition to claimed behaviour from the 10,000 survey homes.
MCN's multi-million dollar investment in Multiview is transforming the Australian TV landscape and advertisers ability to measure real audience targets.
Every second of every day, set-top-box and user interactions are being captured in Multiview's return-path-data panel.
Granular viewing data is crossed with consumer spending behaviour across categories such as retail, travel, services, entertainment and online delivering actionable consumer insights across a multitude of real consumer segments.
DATA WITH A DIFFERENCE
Multiview's panel design and advanced methodology delivers robust, accurate and highly granular data.
Multiview’s panel of 200,000 homes is Australia’s biggest TV audience measurement panel providing a robust national sample size for channels and consumer segments.
Multiview has entered into a long term partnership with Quantium to deliver insights based upon actual consumer behaviour.
NO RESPONDENT BURDEN:
Multiview’s anonymous return-path-data methodology assures no respondent burden which increases the representativeness of the panel. The key benefit is a high quality sample ensuring that upscale, more technologically complex and younger homes are in correct proportion to the Subscription TV population. All data is aggregated, anonymous and de-identified.
REAL CONSUMER SEGMENTS:
Multiview allows advertisers to go beyond demographics to target over 1,500 real consumer segments at a national level.
Multiview delivers insights across daypart, genre, channel and programme preferences.
Multiview’s expanded 110,000 home panel delivers even greater accuracy and more powerful insights for advertisers.
Scalability of Multiview means that other datasets including device viewing can be incorporated.
Multiview data is set to be incorporated into Landmark, providing the ability to optimise campaigns against valuable consumer segments.
Multiview captures consumption of interactive programming through to IP content streaming. Valuable insights are delivered today and into the future as TV increasingly moves from broadcast to IP functionality.