PROTECTING PERSONAL DETAILS
All data utilised and created by Multiview is de-identified and aggregated in nature. Multiview use of data strictly adheres to current privacy legislation.
Foxtel data refers to the capture of viewing patterns from 200,000 home Multiview panel. No personal information, such as name, address, email, phone details are provided or collected. Multiview uses scrambled/hashed geographic identifiers which can be matched with other data sources.
Retail data is provided and used within the scope of existing customer agreements of the providers. Data is used within a very strict regulatory regime around data security and consumer privacy compliancy. An individual’s personal details are never provided meaning all retail data used by Multiview is aggregated into customer groups.