Multiview delivers data beyond broad occupation group demographics to include for example income segments, allowing advertisers to target viewers by relevant income bands
Eg. TLC has long been established as a top profiling channel for people who intend to travel. However through Multiview, MCN understands that E! fills the 2nd position, offering up some interesting campaign options around linking a travel brand to celebrities and
Eg. It’s no surprise that the favourite channel for Pet Owners is Discovery’s Animal Planet, however Multiview also tells us that they have a sense of humour, with the Comedy Channel firmly placed as their 2nd favourite channel.
Multiview data drills down to dayparts, genres, channels and programmes for people with a high spend on technology
Multiview data can target when luxury car owners are watching Subscription TV
Multiview can identify the dayparts, channels and even programmes that big grocery spenders view on Subscription TV