At MCN, advertisers have the opportunity to trade Dynamically which focuses on delivering audiences, not just airtime, across Foxtel and Network Ten with improved targeting.
MCN’s premium trading product uses up-to-date audience predictions to respond to changes in viewing behaviour, in turn, optimising campaign placement. In 2016, MCN demonstrated the success of this Dynamic Trading model by meeting the end-of-year target to deliver 60 per cent of all Foxtel advertising campaigns through Dynamic Trading. The achievement reflected the market’s enthusiasm around dynamic trading, as well as MCN’s ability to deliver results.
For more information on Dynamic Trading at MCN, please contact your representative on 02 9209 6300.