Suzie Cardwell is MCN’s Digital Partnerships and Product Development Director, and came to the company with extensive experience in video across TV, web and mobile with a history of leading new advertising initiatives. Prior to her current role, Suzie was Head of Platform Advertising Innovation at Foxtel where she drove the advertising strategy and implementation of digital ad models for Foxtel’s internet-delivered TV products, including Go, Play and the iQ3 set top box.
Suzie’s key achievements at MCN to date include the delivery of the first interactive TV ‘red button’ advertising services for both Foxtel and Austar, managing both the product development and go-to-market propositions for the services.
Suzie also co-founded specialist digital games and app development agency, 3rdsense, in Australia where she worked on game-based digital marketing and advertising initiatives for many of Australia’s leading consumer brands.
Suzie has an intense interest in the conversation between strategy and technology and she likes to talk about digital advertising, ad tech and all things video.