Shae Bonney was appointed National Sales Director – Independents and Direct in 2017 following his previous role as Sydney Sales Director for the past six years. Shae is responsible for working with MCN’s ever growing Direct client base, selling both Network Ten and FOXTEL inventory nationally, with his remit extending across MCN’s other key advertising divisions: Sport, Digital, Mobile, OOH and it’s production house, Multiply.
Prior to joining MCN in 2001, Shae worked at News Corp across multiple geographies, with roles in both Sydney and the UK for over six years. Upon his return from the UK, he also worked across the online division at Yahoo7.
Shae is well-known for his ability to deliver clients real business results within both the TV and digital landscape. Most recently Shae has assisted agencies and clients into the new era of TV automation via Dynamic Scheduling and Programmatic TV Trading.