Paul has been with MCN since 2010 working on a range of new business opportunities including the development of MCN's OOH-TV Network and its Experiential Activation's division, MCN’s multi-platform solution to drive results where advertisers need them most……at the cash register.
Paul’s role as National Director – Television OOH & Activation's sees him working alongside Vicinity Shopping Centre’s, Sky News, Foxtel, NBC, TEN and Fox Sports to offer an unrivalled premium content service and a game changer in OOH delivering a broadcasting style format to engage, entertain & enhance the customer experience whilst they are in the purchasing frame of mind.
MCN Activations specialises in executing highly targeted consumer engagement, sampling and brand activations. MCN Activations are seated alongside TV, digital, strategy and production when it comes to deciding what the best strategy is for reaching a brands objective. Experiential is not an afterthought at MCN. It is woven into responses where we feel we need to get the brand into the hands and minds of consumers on a very personal level. We work alongside media agencies to develop the most compelling brand campaigns.