CEO of MCN, Mark Frain, has a simple philosophy to business: get shit done, work hard, and be present.
Throughout his career Mark has been a driving force behind the redefinition of the television advertising model, overseeing the rollout of MCN’s market leading trading platform LandMark and the world’s first integrated programmatic private marketplace for TV. Mark has also been a leading voice advocating for the shift from a traditional television spend to an ‘all video’ media buy.
His journey to the top of the advertising world began in sports journalism following a golf scholarship to Leeds University. Starting off a cub reporter gig at Golf Today and Total Sports, Mark quickly made the jump into media strategy. After heading to Australia from London, Mark initially working in media consultancy in Sydney before he set his sights on joining MCN.
Mark describes the defining theme of his career with MCN as the ability to see things differently, and do things differently. His first role at MCN involved leading integration for smaller channels and then onto larger groups like FOX8. After pioneering new forms of multi-platform integration for several years he was promoted to Sydney Sales Director in 2010. He was then appointed National Sales & Marketing Director in 2011 taking on responsibility for sales and revenue growth across all MCN divisions: TV, Digital, Mobile and Sport, which later became Chief Marketing and Sales Officer.
Mark is as driven out of the office as he is in work. A member of the ThinkTV board, he is also an active supporter of Golf Australia, the Starlight Foundation and the Cancer Council. A triathlete and three-time Iron Man competitor, “Frainy” believes physical activity is a key contributor to high performance at work. Still a keen golfer, he regularly hits the greens at the weekend with his boys, two of whom have competed at junior golf championship level in the US. He lives in Sydney with his wife and three sons.
Mark was appointed CEO of MCN in July 2018.