One of Australia’s most respected sales executives, Mark Frain heads up all of MCN’s National and State based sales and marketing functions.
Mark has been a driving force behind the redefinition of the television advertising model in Australia, overseeing the rollout of MCN’s market leading trading platform LandMark and the world’s first integrated programmatic private marketplace for TV. An influential industry spokesperson, Mark has also led the conversation around the mindshift from a traditional television spend to an ‘all video’ media buy.
Mark joined MCN in 2005, heading up the Strategic & Brand Integration team for several years before taking on the role of Sydney Sales Director in 2010, then moving to National Sales & Marketing Director in 2011 taking on responsibility for sales and revenue growth across all MCN divisions: TV, Digital, Mobile and Sport. Since then Mark has continued to develop a multi-skilled sales team, built upon a dynamic and results driven framework.
Mark has diverse global experience across sales, strategic planning and commercial development. Prior to joining MCN, he worked on agency side and as a media strategist within the UK and Australian market.
Over the past 2 years Mark has become an avid student all things automated and programmatic, recognising the future role that automation plays in the advertising industry. Critically this knowledge is driving the MCN agenda on how the company can remain at the forefront of multi-screen trading by providing faster and more efficient services to MCN’s client base.