Danny Lavell

National Head of Direct Sales

Danny Lavell is a multi-platform sales expert, with significant experience in both Free to Air and subscription television, along with publishing.

Danny began his career with ACP in 1996, where he rose to become the Group National Sales Manager – Men’s Lifestyle in 2009, and responsible for more than 24 magazines.

In 2013, he made the transition to the television, joining the Ten Network as National Head of Direct Sales. Danny became an invaluable member of the MCN team in September 2015, when MCN commenced its sales representation of Ten Network’s assets.

With an impeccable reputation across the country in both the direct and agency market, Danny is tasked with taking MCN’s direct business forward, and keeping it at the leading edge of innovation and creativity, to the benefit of both the MCN business and its clients.