Anthony Fitzgerald has been a leading force in Australia’s media landscape for more than two decades, keeping MCN at the forefront of innovation and growing the business to a $1.2 billion operation with a 45% commercial audience share of television and the largest broadcast-quality digital video network in Australia.
Most recently, Anthony has led the development of a number of local and world leading initiatives including Australia’s largest TV audience panel Multiview, Australia’s most advanced trading platform LandMark and the world’s first integrated programmatic private marketplace for TV.
Under Anthony’s leadership MCN has grown its representation from 22 television channel brands to a market leading multi-screen network which includes 85 premium television channel brands across Foxtel and the Ten Network, along with 117 premium digital publishers websites and online catch-up and streaming TV services. Additionally MCN represents 24 Digital-Out-Of-Home-TV screens within 16 major retail centres plus advertising integration on Qantas’ domestic and international in-flight entertainment service.
MCN’s current combined audience reaches 17.3 million Australians and offers the lowest, unduplicated reach of any multi-network buy.
A passionate advocate for the strength and ongoing evolution of television, Anthony is actively involved in industry leadership forums and global exchange.
Anthony was appointed CEO of MCN in 2003. He previously spent 18 years at the Seven Network, within a range of senior executive roles including Network Director of Sales.