iA Red Button

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Interactive Advertising Products

A) iAd Response

iAd Response is an overlay that is activated when a viewer presses the red button during a TVC. Sitting at the bottom of the screen over the normal TV broadcast, it allows the advertiser to open a direct dialogue with the consumer giving them the opportunity to enter their details in response to a specific offer.

B) iAd Branded Response

The iAd Branded Response application offers the functionality of iAd Response with the additional benefit of greater branding. When a viewer presses the red button during a TVC, the TV broadcast moves to a quarter screen sitting within the advertiser's branded background allowing the viewer to continue watching TV whilst entering their details.

C) iAd Video

With a press of the red button during a TVC, iAd Video takes the viewer into a fully immersive, advertiser branded channel where the advertiser can showcase long form video content in a quarter screen.

D) iAd Video Response

With a press of the red button during a TVC, iAd Video Response takes the viewer into a fully immersive, advertiser branded channel where the advertiser can showcase long form video (up to four video screens, quarter or two-thirds screen size) whilst also capturing data in order to generate a response.