iAd Red button

A) iAd Response

iAd Response is an interactive overlay that is activated when a viewer presses the red button during a standard TVC. Sitting at the bottom of the screen over the normal TV broadcast, it allows the advertiser to open a direct dialogue with the consumer giving them the opportunity to enter their details in response to a specific offer.

 

 

B) iAd Branded Response

The iAd Branded Response application offers the functionality of an iAd Response with the additional benefit of greater branding. When a viewer presses the red button during a TVC, the TV broadcast moves to a quarter screen sitting within the advertiser's branded background.Viewers can continue to watch uniterrupted broadcast whilst entering their details for the displayed offer. 

 

C) eTV

Possessing all the benefits of an iAd Branded Response, eTV allows the advertiser to interact with viewers during a sponsored programme.

With a press of the red button, the sponsored programme moves to a quarter screen view within the advertiser’s branded background, allowing viewers to continue to watch the standard broadcast whilst entering their details in response to the displayed offer.