iAd Red button

A) iAd Response

iAd Response is an overlay that is activated when a viewer presses the red button during a TVC. Sitting at the bottom of the screen over the normal TV broadcast, it allows the advertiser to open a direct dialogue with the consumer giving them the opportunity to enter their details in response to a specific offer.

 

 

B) iAd Branded Response

The iAd Branded Response application offers the functionality of iAd Response with the additional benefit of greater branding. When a viewer presses the red button during a TVC, the TV broadcast moves to a quarter screen sitting within the advertiser's branded background allowing the viewer to continue watching TV whilst entering their details.