Advertising Solutions

The future of TV advertising

The evolution of digital television is changing TV advertising. Advertisers are now able to conduct a two way conversation with consumers through the TV. Digital interactive TV advertising allows advertisers the opportunity to engage with interested consumers beyond the traditional 30” spot. Interested viewers can press the green button over a TVC to engage more deeply with the brand through the broadcast of long form content. Viewers can also access extended advertiser content via Video on Demand, a space for premiere programming.

The evolution of television has also expanded beyond the living room to consoles, computers and mobile devices allowing viewers the opportunity to choose the way they watch television – whenever, wherever and however they like. With Foxtel Play providing more Australians with access to Foxtel content and Foxtel Go giving viewers the freedom to take their subscription with them while they’re on the move; advertisers can now engage with interested consumers beyond the traditional living room setting.

The TVC is alive and well and will continue to thrive in the future. It is the back bone of video advertising. But alongside that we will see a variety of these exciting new interactive opportunities allowing traditional TVCs and sponsorships to work even harder on the STV platform.

We are now in an era of true convergence with A/V content increasingly being consumed across multiple devices. At MCN, we believe that long form advertising content will play a big part in the future of video advertising and subscription TV is best placed to take full advantage of this.

Having created great advertising content, through MCN you will be able to publish it via:

Green Button Advertising
Video on Demand
Online
Mobile Foxtel
Foxtel Go
Foxtel T-Box

The digital future is bright and exciting and advertisers that embrace these opportunities with MCN will be able to deliver a truly integrated, cost efficient, cutting edge digital campaign across our platform. The future for TV advertisers is to ‘win the minute’ – ensure their content is relevant and engages their target audiences.

And the longer term future? With IPTV, improved targeting and measurement, personalisation and substitutional advertising waiting around the corner, the future for digital TV advertising has never looked in better shape.

For advertising opportunities across MCN Advanced Advertising, please contact

Chris Oxley, 
Chris.Oxley@mcn.com.au 
02 9209 6392