Interactive Advertising

Interactive Advertising screens

Overview

RED BUTTON - Interactive Advertising

Television viewing is no longer solely a passive 'lean back' experience. iAd technology allows for customer interaction and greater engagement with your product or brand.

If you want to elicit responses, generate qualified sales leads or build a deeper connection and brand experience, then MCN’s interactive advertising delivers exactly that.

Bring Your Brand To Life

With Interactive Advertising, you own an area of the screen or a page behind the broadcast and therefore a virtual space within the living rooms of the viewers, where you can talk to them directly. And not only can you engage their attention, but you can also give them the real thing, through sampling, details of offers and even direct selling. You’re not just showing them something – you're inviting them to get actively involved.

GREEN BUTTON - Bookable Advertising

Green Button launched in September 2010. Green button is a new layer of interactivity that provides viewers with the ability to record long format advertising or branded entertainment content directly to their planner from a standard length commercial with just a press of the green button.

It is a simple and quick user experience that doesn’t take the audience away from their channel choice.