mcn

It has never been more important to include Subscription TV on all television media buys. With over 32% of Australians spending 60% of their viewing time with STV, not including STV means your brand isn't reaching this valuable audience.

The STV audience is BIG

• With a subscriber base of 6.4m individuals experiencing solid and continual growth
• STV penetration is strongest in Sydney, reaching 38% of all people in this vital market

The Strength of STV in the Australian Television Landscape

• STV's presence in the evolving TV landscape cannot be ignored.

Source: ACNielsen 1995-2000 (Calendar Year Su-Sa 0600-2400), OzTAM Metro Homes 2001-2008 Jan-Jul (Calendar year Su-Sa 0600-2400) (2007 Jan- Dec, Share of All -TV Excl Spillage & Other). SBS & ABC share lines not shown.

BIG SPENDERS

• High Income earners: 73% more likely to earn $140K+
• Brand Savvy: 39% more likely to pay more for brands
• Large families who consume more: STV homes are 25% larger
• Home Owners: 35% of STV subscribers own their own home, 22% more likely to have a mortgage
• Tech Savvy: 27% more likely to try new technology
• Passionate about home entertainment: 37% own a plasma/LCD TV vs 24% for non subcribers.

Source: OzTAM Establishment Survey 04 2007. NMR Panorama, Jan 2006- Dec 2007, P14+, Strongly Agree, Indexing subscribers v non subscribers

BIG IMPACT

• Subscribers initially choose STV and then select their programming from an array of viewing options. This delivers advertisers a more involved viewer.
• Advertising is integrated into relevant programming in a premium environment.

Better brand exposure

• MCN on average has approximately 50% less commercial content & 50% less impressions than the commercial FTA Networks.
• With fewer commercial messages, your brand has greater impact on STV.

Source: FTA and Arena TV comparison of a Grey's Anatomy episode, does not include channel or station promos Source: - Arena, 17/07/2007 20:30-21:30; Grey's Anatomy – 7 Sydney, 17/07/2007, 21:30-22:30

MCN Advantage

MCN Delivers

• Over 75% of all STV commercial impacts
• 97% weekly reach of Total People STV viewers

Source: Source: OzTAM, Nat STV, Jan - June 2008, S-S 0600-2400, Total People, Avg weekly reach MCN Channels/ Avg weekly reach STV viewers

Targeted Channel Environments

MCN represents over 37 premium STV channels offering advertisers the opportunity to more precisely target the audiences they really want to reach.

MCN delivers not only distinct demographic groups but communities of interest which allows you to reach your target market with greater efficiency.

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