Across the globe the media industry is in a state of constant transition. Digitised media content – particularly audio visual content – is being sourced, distributed, shared and viewed on more devices and in more places than ever before. This revolution has empowered consumers to watch what they want, when they want and where they want. Today advertisers are faced with the challenge of trying to navigate their way through this changing landscape to reach and engage the ‘empowered consumer’. The Multi Channel Network (MCN) is Australia’s most progressive audio visual media advertising company offering our clients a range of effective communication solutions to not only reach but create a dialogue with consumers.
With a growing base of more than 50 subscription television channels and over 200 websites, MCN enables advertisers to effectively target highly valuable consumers. We deliver the numbers you need, with the depth and breadth of engagement that you want. Owned by FOXTEL, Austar, PMG and XYZ Networks, MCN has the experience and resources to ensure you get the best return on investment for your communications campaign.
It has never been more important to include Subscription TV on all television media buys. With 34% of Australians spending almost 60% of their viewing time with STV, not including STV means your brand isn't reaching this valuable audience.
THE STV AUDIENCE IS BIG
- With a subscriber base of 7M individuals experiencing solid and continual growth
- STV penetration is strongest in Sydney, with 40% of Sydney subscribing to STV
- STV's presence in the evolving TV landscape cannot be ignored with STV attracting 23% share of all metro viewing
Source: ACNielsen 1995-2000, Calendar Year, 0600-2400. OzTAM, All Metro Homes, Wks 1-52 2001-2009, 0600-2400, Excludes Olympic and Com Games in relevant years, Share of All-TV, Excl Spillage & Other. SBS & ABC Share lines not shown.
BIG SPENDERS
- STV subscribers earn 18% more than non subscribers
- They spend 18% more on groceries
- 21% more on entertainment
- STV households are 14% larger
- They are 17% more likely to keep up with new technology
Source: NMR, Panorama, Jan-Dec 2009, Subscribers indexed over non-subscribers, Statements are 'Strongly Agree'.
BIG IMPACT
- Subscribers initially choose STV and then select their programming from an array of viewing options This delivers advertisers a more involved viewer
- Advertising is integrated into relevant programming in a premium environment
Better brand exposure
- MCN on average has approximately 50% less commercial content & 50% less impressions than the commercial FTA Networks
- With fewer commercial messages, your brand has greater impact on STV
Source: W, 22/03/09, 21:00-22:00, Nine Sydney, 16/03/09, 20:35-21:36, doesn't include channel or station promos.
MCN ADVANTAGE
MCN Delivers
- Over 70-75% of all STV commercial impacts
- 95% weekly reach of Total People STV viewers
Source: OzTAM, National STV Homes, Wks 1-52 2009, 0600-2400, Total People, Avg Weekly Reach MCN / Avg Weekly Rreach STV.
Targeted Channel Environments
MCN represents over 50 premium STV channels and over 200 websites offering advertisers the opportunity to more precisely target the audiences they really want to reach.
MCN delivers not only distinct demographic groups but communities of interest which allows you to reach your target market with greater efficiency