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Power of STV

It has never been more important to include Subscription TV on all television media buys. With 33% of Australians spending 59% of their viewing time with STV, not including STV means your brand isn't reaching this valuable audience.

The STV audience is BIG

  • With a subscriber base of 6.5m individuals experiencing solid and continual growth
  • STV penetration is strongest in Sydney, reaching 39% of all people in this vital market

The Strength of STV in the Australian Television Landscape

  • STV's presence in the evolving TV landscape cannot be ignored.
Graph of Australian Television Landscape

Audience source: OzTAM, National, Metro, Jan-Sept 2008 (Excl Olympic Games Wk 32-35), S-S 0600-2359, Total People, Share to All. Establishment survey Q4. Graph source: ACNielsen 1995-2000, OzTAM Metro Homes, 2001-2008 Jan-Sept, S-S 0600-2359, Total people, Share of All TV Excl Spillage & Other. SBS & ABC share lines not shown.

BIG SPENDERS

  • High income earners: 58% more likely to have a house hold income of $140K+
  • Grocery Buyers: 92% more likely to spend 200+ per week on groceries
  • Brand Savvy: 22% more likely to pay more for brands at the supermarket
  • Large families: 26% more likely to have a house hold of 5 or more people
  • Tech Savvy: 18% more likely to try new technology
  • Passionate about home entertainment: 90% more likely to own a plasma TV

Source: NMR Panorama, Sept 07-Aug 08, P14+, strongly agree/agree, indexing subscribers v non subscribers

BIG IMPACT

  • Subscribers initally choose STV and then select their programming from an array of viewing options. This delivers advertisers a more involved viewer.
  • Advertising is integrated into relevant programming in a premium environment.

Better brand exposure

  • MCn on average has approximately 50% less commercial content & 50% less impressions than the commercial FTA Networks.
  • With fewer commercial messages, your brand has greater impact on STV.
Brand exposure chart

Source: Comparison of 1hr episode, doesn’t include channel or station promos, 22/09/2008, 20:30-21:30, Fox 8 and Ten Sydney.

MCN Advantage

MCN Delivers

  • Over 75% of all STV commercial impacts
  • 97% weekly reach of Total People STV viewers

Source: OzTAM, Nat STV Homes, Jan-Sept 2008 (Excl Olympic Games Wk 32-35), S-S 0600-2400, TP, avg weekly reach MCN Channels/avg weekly reach STV viewers

Targeted Channel Environments

MCN represents over 39 premium STV channels offering advertisers the opportunity to more precisely target the audiences they really want to reach

MCN delivers not only distinct demographic groups but communities of interest which allows you to reach your target market with greater efficiency

View and download additional charts