Online
MCN Online provides market leading opportunities for our advertisers to reach, engage & connect with users across our varying website and mobile properties. We deliver a superior audience across our 6 key verticals; Sport, Entertainment, Lifestyle, News/Factual, Music and Kids.
The MCN Online network brings you an audience of over 5 million unique browsers each month.
Advertisers are invited to take advantage of our suite of products including: Display, Rich Media, Video, Mobile, Tablet Apps, Integrated Opportunities, Newsletters, Competitions, Content Hubs and Bespoke Advertising Opportunities.
MCN has partnered with the Video Platform to provide interactive video solutions across our suite of engaging entertainment brands. We can now deliver high-performing interactive placements within guaranteed environments across the MCN Network. A quick summary of each of the formats we are currently running is below:
The Extender
Allows the viewer to continue watching beyond the 15 secs. Ideal for high production creative pieces and movie trailers with short and full length trailer options. Click here for an example.
The Soap Box
Ability to click through to the client's website or share on Facebook/Twitter, via widgets which allow viewers to share, tweet and even embed the ad into major social platforms. A great opportunity for your client to socially amplify and benefit from earned media. Click here for an example.
The Social Butterfly
A 15 sec advertisement paired with a 15 sec end slate, with opportunities for viewers to engage with your brand. The Social Butterfly allow consumers to watch additional videos, featured product info or promotional offers. It also has built in social media hooks to drive users to Facebook or You Tube. Click here for an example.
The Viewer's Choice
Taking the lean-forward experience to the next level by putting the viewer in control of which ad to watch. Click here for an example.
The Tweet Roll
The most interactive in-stream ad format on the market. For the first time advertisers can now bring a live Twitter feed directly into their TVC. Huge opportunities for dynamic messaging and social media amplification. Click here for an example.
Above all, these formats will deliver on engagement, and MCN can use your digitally supplied TVC's and build in the respective functionality for you.
If you are interested in further information please contact your MCN Online Account Manager.