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On demand

Overview

  • FOXTEL's Video on Demand service launched in February 2007 and is available to the ever-growing base of IQ Subscribers.
  • Each week, FOXTEL sources the best programming from across the platform, downloading the content to subscribers' IQ boxes. This content is then immediately accessible, whenever the viewer wants to watch it.
  • ON DEMAND presents a fantastic opportunity for advertisers to showcase long-form content alongside premier FOXTEL programming.
  • Advertiser's content is available 24 hours a day, 7 days a week, for the duration of a campaign.

Implementation

Lead Time:
4 weeks
Production:

Client provides video to be inserted in ON DEMAND (Digital betacam 16:9 standard definition). Currently only one advertiser can be active within ON DEMAND at any one time.

FOXTEL must approve advertiser content – the content must be deemed entertaining for FOXTEL viewers as opposed to standard advertising.