Delivering Real Consumer Segments
MCN's analytics division, Multiview is the result of a multi-million dollar investment which is transforming the Australian media landscape and advertisers’ ability to measure real audience targets.
Multiview's innovative research methodology is an Australian first which launched in late 2010, combining return-path-data from 10,000 homes with comprehensive consumer insights.
Every second of every day, set-top-box and user interactions are being captured in Multiview's return-path-data panel. When crossed with detailed demographic, income, consumer behaviour and product usage data from the recruitment questionnaire, Multiview generates highly granular TV viewing data across a multitude of real consumer segments.
Click to view the Multiview Booklet.
Multiview in the press >>
For more information please visit multiview.tv or contact:
Murray Love – Insights and Analytics Director
(02) 9209 6316