Multiview is Australia's premium Subscription TV audience measurement panel delivering actionable insights into TV viewing behaviour.
It is Australia's largest TV audience measurement panel and utilises return-path-data from 100,000 anonymous homes, combined with 10,000 opt in homes to deliver comprehensive consumer insights.
Multiview has entered into a long term partnership with Quantium to deliver insights based upon actual consumer behaviour, in addition to claimed behaviour from the 10,000 survey homes.
MCN's multi-million dollar investment in Multiview is transforming the Australian TV landscape and advertisers ability to measure real audience targets.
Note: All data utilised and created by Multiview is de-identified and aggregated in nature. Multiview use of data strictly adheres to current privacy legislation.
For more information please visit multiview.tv or contact:
Murray Love – Insights and Analytics Director
(02) 9209 6316