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Mobile Foxtel
Overview
MOBILE FOXTEL from Telstra launched in October 2006 and is enjoying increased penetration and popularity, with 75,000+ subscribers. 33 channels - a mixture of live and made-for-mobile channels are available for viewers on the go. Content when and where they choose to watch it. Advertisers have the opportunity to show long form content as a program listed on the various channels or sponsor a specific channel with TVCs running throughout the content.
Implementation
- Lead Time:
- 4 weeks
- Production:
- Client provides video to be inserted in mobile loops (Digital betacam 4:3 standard definition). Currently only one advertiser can be active on a channel at any one time.