mcn

The future of TV advertising

Digital television is rapidly changing the way TV is viewed. More TV channels, PDRs, online video players and mobile phones are putting the viewer in control of what content they watch, when they watch it and where they watch it.

At MCN we do not see this as a threat to TV advertising. We see it as the natural evolution of TV advertising and an opportunity to be grasped with both hands. The future for television has never looked so bright.

The TVC is alive and well and will continue to thrive in the future. It is the back bone of video advertising. But alongside that we will see exciting new advertising opportunities.

At MCN, we believe that long form advertising content will play a big part in the future of video advertising and subscription TV is best placed to take full advantage of this. We will be launching a range of new advertising opportunities that will allow advertisers to produce great new content and distribute that content more widely and cost efficiently than they ever before. The 'create once, publish often' mantra will become a reality.

Having created great advertising content, through MCN you will be able to publish it via:

• Interactive ads
• Video on Demand
• Online
• Mobile FOXTEL

The digital future is bright and exciting and advertisers that embrace these opportunities with MCN will be able to deliver a truly integrated, cost efficient, cutting edge digital campaign across our channels.

And the longer term future? With IPTV, improved targeting and measurement, personalisation and substitutional advertising waiting around the corner, the longer term future for digital TV advertising has never looked in better shape.