Strategic Integration


MCN's Strategic Integration (SI) Department specialises in creating and implementing multiplatform advertising solutions across the Foxtel Platforms. The SI team is broken up into five communities including; General Entertainment & Movies, Factual & News, Sport, Music and Youth, Lifestyle.

With 55 premium channel brands, 72 websites, 61 Mobile sites, 40 apps, Advanced Advertising, Video on Demand, promotions and production, MCN represents an enormous array of marketing assets offering multiple consumer touch points for advertisers.

The SI team will manage every aspect of an integrated campaign from concept to fulfillment . We liaise with the Channels, production, talent, techies and everyone else involved in your integrated campaign to make sure it's a success.

MCN can aggregate assets to deliver exciting and innovative campaigns that generate enormous cut through and deliver excellent results for advertisers.