eTV

Flash® Player 9.1 required

In order to view this content you will need to install Adobe® Flash® Player 9.1 or higher.

eTV allows the viewer to access an iAd Branded Response application when they press the red button during a sponsored program. The TV broadcast moves to a quarter screen sitting within the advertiser’s branded background, allowing the viewer to continue watching TV whilst entering their details in response to a specific offer.