The Multi Channel Network (MCN) is Australia's most progressive audio visual media advertising company offering our clients a range of effective communication solutions to not only reach but create a dialogue with consumers.
With a growing base of more than 50 subscription television channel brands and over 70 websites, MCN enables advertisers to effectively target highly valuable consumers. We deliver the numbers you need, with the depth and breadth of engagement that you want. It has never been more important to include Subscription TV on all television media buys.
7.3 million (34%) people have STV in Australia, with growth running at 5% annually. Plus there's a huge out of home audience in hotels & pubs
The strength of STV & solving Sydney. STV is central to the lives of Australians spending more than 3 hours per day watching it. Sydney STV penetration is 42%
The rapidly changing TV landscape means that it is increasingly difficult to rely soley on the networks to deliver while shares and audience fluctuates
Core consumers of products have STV. They live in larger consuming homes spending 20% more than non STV homes
Commercial messages receive greater cut through due to less commercial minutage. 51% Recall for 2 ads in a break (42% for 5 ads, 31% for 8 ads)
The audience is more targeted as viewers are highly selective in consuming their content from many viewing options
MCN delivers the media objective in terms of TARPs, balanced reach & CPMs, as well as delivering the business objective in communicating to key consumers in lifting brand awareness & sales
MCN delivers 20% of commercial television ratings in metro, 23% of commercial ratings in Sydney.
MCN delivers integrated communication solutions across TV, Online & Interactive properties