TIMING
Jan-Feb 09
COMMUNICATION OBJECTIVE
Drive awareness of MasterFoods BBQ Marinades over the summer months.
SOLUTION
The Weather Channel produced a 120sec BBQ Report integrating Masterfoods BBQ Marinades with the weather from around Australia. The report informed viewers of the conditon for a BBQ with an index of temperature, chance of rain, UV Index and sunset times. These factors determined the BBQ Index which showed viewers a rating out of 5 BBQs to enjoy a day outdoors.
RESULTS
The BBQ Report was a sucessful creative response that promoted entertaining in the summer time. It effectively used the right environment to seamlessly intergrate the MasterFoods brand.