TIMING
Feb-March 09
COMMUNICATION OBJECTIVE
Drive awareness of Solarhart Solar Hot Water Heaters and the new Government rebate available with installation.
SOLUTION
The Weather Channel produced a 30sec Competiton Spot TVC integrating the Solarhart Hot Water Heater prize with the benefits homes can have with an installation. This then encouraged viewers to enter with a 25 word or less response with “How will you spend your savings on your energy bill?” on The Weather Channel website’s competition page.
RESULTS
The competition was a great success reaching the desired target audience in the perfect environment, overall increasing brand awareness and the benefits of going green.