Timing
October 2008
Communication Objectives
To raise awareness of the new release action movie DEATH RACE, particularly highlighting the action & stunts.
Solution
Fuel TV created a ‘Death Race’ movie review segment. Corbin Harris, Fuel TV presenter & Australian skateboarding legend, reviewed the film with Judd Wild, a professional stuntman. The 5 minute segment included action sequences from the film and personal opinions and commentary from Corbin and Judd. The review was extended from TV to Online, running in the video player on www.fueltv.com.au
Results
The review ticked all the boxes for Universal. It reached a highly targeted audience, was credible, included action shorts from the film, ran on-air and online and ultimately raised awareness encouraging people to see the film in cinemas.