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interactive advertising
The Future of Advertising is Here
Animation goes for gold during the Commonwealth Games
Deadliest Catch is back for its biggest season yet!
Multiply is the new in-house production division of MCN
Newly named FOXTEL CHANNELS GROUP has a focused commitment to home-grown programming...
...with a continued investment in exclusive international programming acquisitions
The Future of Advertising is Here
Animation goes for gold during the Commonwealth Games
Deadliest Catch is back for its biggest season yet!
Multiply is the new in-house production division of MCN
Newly named FOXTEL CHANNELS GROUP has a focused commitment to home-grown programming...
...with a continued investment in exclusive international programming acquisitions
What's new
News
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What we do
MCN is a multidimensional communication company
Power of STV
Big audience, Big spenders, Big impact
Interactive/Connect
Digital TV changes viewing habits
Online
Online advertising across STV and non-STV sites
Integration
Integration solutions across multiple marketing assets
In house production
MCN caters for all production requirements
Promotion
Resource bank
Nickable charts
Download informative charts for your presentations
Case studies
See examples of great STV campaigns
Media pack
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Jargon buster
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Weekly overviews
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Production department
Material requirements
Specs for on-air advertisers
Material deadlines
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Material instructions
On-air material instructions
Online specifications
Creative, due dates, ad serving, flash, rich media
Interactive/Connect specifications
Impulse Response, DAL, Games, Mobile, On Demand
MCN send it
About us
MCN reaches 95% of STV viewers
Our history
MCN has achieved a number of media firsts
Our vision
The digital media world is constantly evolving
Our management
MCN's team is experienced and knowledgable
Contact
Contact details
Where to find us across Australia
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Case studies
Case studies
Select any one of the filters below to tailor the list of channels.
Sector
All
Airline
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Audience
All
Kids 0-4
Kids 0-12
Kids 5-12
Teens 13-17 (female)
Teens 13-17 (male)
Teens 13-17 (all)
13-24 (female)
13-24 (male)
13-24 (all)
16-39 (female)
16-39 (male)
16-39 (all)
25-54 (female)
25-54 (male)
25-54 (all)
55+ (female)
55+ (male)
55+ (all)
GB
GB+ kids
ABs
OR
Media Mix
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On-air
On demand
Online
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Sponsorship
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iAds
Production
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OR
Channel
All
Animal Planet
Arena
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Channel [V]
[V]Hits
The Comedy Channel
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Crime & Investigation
Discovery Channel
Discovery Travel & Living
E!
ESPN
Fox Classics
FOX SPORTS
FOX SPORTS News
FOX8
FUEL TV
Habbo
Universal Channel
HOW TO Channel
Lifestyle Food
Max
Showcase
Showtime
Sky News
Sky News Business Channel
The History Channel
LifeStyle Channel
The Weather Channel
UKTV
W.
PopCap
Main Event
TV Winners
YouPlay
BBC Knowledge
111 HITS
A-PAC
Sky
Discovery Home and Health
Discovery Science
FOXTEL
LifeStyle YOU
The Style Network
Discovery Turbo MAX
13th Street
Showtime Comedy
Showtime Action
Showtime Drama
SKY Racing
Show archived
case studies?
All case studies selected
Featured Case Studies
Electrical Goods,Entertainment
16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),ABs
iAds,Production,Promotion
FOX8,The History Channel,LifeStyle Channel,Sky News,UKTV
false
Home Improvements,Household Products & Cleaners,Hardware
16-39 (female),16-39 (male),25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all),GB
On-air,Integrated,Production,Sponsorship
Lifestyle Food,HOW TO Channel
false
Retail,Garden,Household Furnishings/Homewares
16-39 (female),16-39 (male),16-39 (all),25-54 (male),25-54 (female),25-54 (all),55+ (female),55+ (male),55+ (all),GB,ABs
On-air,Online,Integrated,Production,Sponsorship,Promotion
Lifestyle Food
false
Toiletries/Cosmetics
Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all),16-39 (female),16-39 (all)
On-air,Online,Integrated,Sponsorship,Promotion
FOX8
false
Entertainment
16-39 (female),13-24 (female),13-24 (all),16-39 (all),25-54 (female),25-54 (all),ABs
On-air,Online,Integrated,Production,Sponsorship,Promotion
Arena
false
Automotive Products,Car Manufacturer / Motor Vehicles
16-39 (male),16-39 (all),25-54 (male),25-54 (all)
On-air,Online,Integrated,Production,Sponsorship,Promotion
FOX8,FOX SPORTS News,FUEL TV,FOX SPORTS
false
Fast Food,Restaurant
Kids 5-12,Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),GB+ kids
On-air,Online,Integrated,Production,Sponsorship,Promotion
false
Tourism,Other
25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all),GB,ABs
On-air,On-air,Online,Integrated,Sponsorship,Production,Promotion
false
Food
25-54 (female),25-54 (male),25-54 (all),GB,GB+ kids,ABs
iAds,On-air,Integrated,Production,Promotion
LifeStyle Channel,UKTV
false
Fast Food,Food
13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
On-air,iAds
The Comedy Channel
false
Telecommunications
16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),ABs
Promotion,On-air,Production,iAds
[V]Hits,Discovery Channel,FOX SPORTS,FOX SPORTS News,Sky News,UKTV
false
Toiletries/Cosmetics
Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all),16-39 (female),16-39 (all)
Integrated,On-air,Production
FOX8
false
Breakfast Food,Sport
Kids 5-12,Teens 13-17 (male),Teens 13-17 (all),13-24 (male),13-24 (all),16-39 (male),16-39 (all),GB,GB+ kids
On-air,Production,Online,Promotion,Integrated,Sponsorship
false
Hair Care,Electrical Goods
13-24 (female),16-39 (female)
Online
FOX8
false
Personal Hygiene,Electrical Goods,Toiletries/Cosmetics
16-39 (male),Teens 13-17 (male),Teens 13-17 (all),13-24 (male),13-24 (all),16-39 (all),25-54 (male),25-54 (all)
On-air,Integrated,iAds,Production,Sponsorship
FOX SPORTS,FOX SPORTS News,ESPN
false
Hair Care,Personal Hygiene,Toiletries/Cosmetics
16-39 (female),16-39 (all),25-54 (female),25-54 (all)
On-air,iAds,Production
Arena,FOX8,LifeStyle Channel,Sky News,UKTV
true
Car Manufacturer / Motor Vehicles,Automotive Products
25-54 (female),25-54 (male),25-54 (all),ABs
On-air,Online,Production,Promotion
LifeStyle Channel,Sky News,Fox Classics,Discovery Channel,The History Channel,TV Winners
false
E!,W.,TV Winners
false
Airline,Alcohol
25-54 (male),16-39 (male),55+ (male),ABs
On-air,Integrated,Sponsorship,Production
FOX SPORTS
false
Automotive Products,Car Manufacturer / Motor Vehicles
ABs,55+ (male),25-54 (male)
On-air
BBC World News,Discovery Travel & Living,Lifestyle Food,LifeStyle Channel,ESPN,Showcase,Sky News,Sky News Business Channel
false
Beverage
25-54 (all)
Online,On-air
false
Car Manufacturer / Motor Vehicles
25-54 (all),25-54 (male),16-39 (male)
On-air,Online
false
Car Manufacturer / Motor Vehicles,Automotive Products
ABs,25-54 (all),25-54 (male),55+ (male),16-39 (all),16-39 (male),16-39 (female)
On-air,Online,Production,Promotion
Arena,Universal Channel,LifeStyle Channel,W.,BBC World News,TV Winners
false
Clothing & Accessories
13-24 (male),13-24 (female),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
On-air,Online,Promotion,Sponsorship
Channel [V],[V]Hits
false
Beverage
Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
On-air,Online,Production
Channel [V],[V]Hits
false
Food
Teens 13-17 (male),Teens 13-17 (all),GB,GB+ kids
On-air,Integrated,Production,Promotion,Online,SMS,Mobile
false
Personal Hygiene
Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all),16-39 (female),16-39 (all)
On-air,Integrated,Sponsorship,Online
false
Electrical Goods,Entertainment,Computer Hardware,Film Release,Computer Software
25-54 (all)
iAds
false
Electrical Goods,Hardware
false
Government,Education
Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (all)
On-air,Online
Channel [V]
false
Retail,Clothing & Accessories
16-39 (all)
On-air,Promotion,Online,Integrated
Channel [V]
false
Games,Computer Software
13-24 (all)
On-air,Online,Production
false
Breakfast Food
13-24 (female),13-24 (male),Teens 13-17 (all)
On-air
Channel [V]
false
Fast Food
16-39 (all)
On-air,Production,Integrated
FOX SPORTS
false
Film Release
16-39 (all),Teens 13-17 (male),Teens 13-17 (all)
On-air,Online,Integrated,Production
FUEL TV
false
Household Products & Cleaners
16-39 (female),16-39 (male),16-39 (all),25-54 (male),25-54 (female),25-54 (all),55+ (female),55+ (male),55+ (all),GB,GB+ kids,ABs
On-air,Integrated,Production,Sponsorship
false
Household Products & Cleaners,Other
25-54 (all)
On-air,Integrated,Sponsorship
The Weather Channel
false
Car Manufacturer / Motor Vehicles
16-39 (all),25-54 (all),55+ (all),GB+ kids,ABs
On-air,Integrated,Sponsorship
false
Car Manufacturer / Motor Vehicles
25-54 (all)
On-air,iAds
false
Food,Supermarket
25-54 (female),25-54 (male),25-54 (all)
On-air,Online,Integrated,Sponsorship,Promotion
false
13-24 (all),25-54 (all)
On-air,iAds
false
Tourism
25-54 (all)
iAds
true
Car Manufacturer / Motor Vehicles
16-39 (all),25-54 (all),55+ (all),GB,GB+ kids,ABs
iAds
false
Real Estate
25-54 (female),25-54 (male),25-54 (all)
On-air,Integrated,Sponsorship
Sky News Business Channel
false
Beverage
16-39 (male),25-54 (male)
On-air,Sponsorship,Integrated
Showtime
false
Pharmaceutical,Automotive Products,Car Manufacturer / Motor Vehicles,Toiletries/Cosmetics,Telecommunications,Clothing & Accessories,Hair Care
Teens 13-17 (female),Teens 13-17 (all),16-39 (female),16-39 (all),16-39 (male)
Integrated,iAds,Mobile,SMS,On-air,Online
true
Automotive Products,Car Manufacturer / Motor Vehicles,Airline
25-54 (male),25-54 (all),55+ (male),55+ (all),ABs
FOX SPORTS
false
Car Manufacturer / Motor Vehicles,Automotive Products
16-39 (female),16-39 (male),16-39 (all),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),ABs
On-air,Online,Production,Promotion
false
Alcohol
25-54 (male),25-54 (all)
On-air,Sponsorship,Online,Promotion,Integrated
false
Car Manufacturer / Motor Vehicles
25-54 (male),55+ (male),25-54 (all)
On-air,Integrated,Production,Promotion
false
Automotive Products
25-54 (all)
iAds
false
Breakfast Food
Teens 13-17 (male),Teens 13-17 (all),GB,GB+ kids
Online,On-air,Production,Promotion,SMS,Integrated
false
Alcohol,Beverage
25-54 (male),55+ (male)
On-air,Integrated,Online,Sponsorship,Promotion
false
Alcohol,Beverage
16-39 (female),16-39 (male)
On-air,Integrated,Promotion,Production,Online
false
Film Release,Entertainment
16-39 (female),16-39 (all),25-54 (all),25-54 (female),Teens 13-17 (female),16-39 (female),16-39 (male),25-54 (male),ABs
On-air,Online,Production,Promotion,SMS
false
Fast Food
16-39 (male)
On-air,Production,Sponsorship
false
Home Improvements
25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all)
On-air,Production,Promotion
The Weather Channel
false
Food
25-54 (female),25-54 (male),25-54 (all),55+ (all),55+ (female),55+ (male)
On-air
The Weather Channel
false
Games,Computer Hardware
25-54 (all)
iAds
false
iAds
false
Fast Food
16-39 (all)
iAds
false
Alcohol
16-39 (male)
On demand
false
Mobile Phones
16-39 (all)
On-air,Online
Channel [V]
false
Automotive Products,Car Manufacturer / Motor Vehicles
16-39 (male),16-39 (all),25-54 (male),25-54 (all)
On-air,Integrated,Production,Sponsorship
FUEL TV
false
Sport,Toys
Teens 13-17 (male),Teens 13-17 (all),13-24 (male),13-24 (all)
On-air,Integrated
FUEL TV
false
Entertainment,Games,Sport
25-54 (female),25-54 (all),25-54 (male)
On-air,Integrated,Sponsorship,Production
FOX SPORTS
false
Telecommunications
13-24 (all),13-24 (female),13-24 (male),25-54 (all),25-54 (female),25-54 (male),55+ (all),55+ (female),55+ (male)
On-air,Integrated,Sponsorship
FOX SPORTS
false
Food
13-24 (all),13-24 (female),13-24 (male),25-54 (all),25-54 (male),25-54 (female)
On-air,Integrated,Sponsorship
FOX SPORTS
false
Banking & Finance
25-54 (all),25-54 (female),25-54 (male)
On-air,Online,Integrated
FOX SPORTS
false
Fast Food,Food
13-24 (all),13-24 (female),13-24 (male),16-39 (all),16-39 (female),16-39 (male)
On-air,Integrated,Production,Sponsorship
ESPN
false
Mobile Phones
25-54 (all),25-54 (female),25-54 (male),16-39 (all),16-39 (female),16-39 (male)
On-air,Integrated,Sponsorship,Production
FOX SPORTS
false
25-54 (female),25-54 (male),25-54 (all),55+ (all)
Sponsorship,On-air
false
Household Products & Cleaners
GB,GB+ kids,25-54 (female),25-54 (male),25-54 (all),16-39 (all)
On-air,Sponsorship
false
Beverage
On-air,iAds,Production,Promotion
false
Food
25-54 (female),25-54 (male),25-54 (all),55+ (all),GB,GB+ kids
On-air,Online,Integrated
false
Games
Kids 5-12,Teens 13-17 (all),Teens 13-17 (female),Teens 13-17 (male)
On-air,Integrated,Production
FUEL TV
false
Games
16-39 (male)
On-air,Integrated,Production
FUEL TV
false
25-54 (female),25-54 (male),25-54 (all)
On-air,Integrated,Sponsorship,Promotion
false
Games
16-39 (male)
On-air,Integrated,Sponsorship,Production
false
Alcohol,Beverage
25-54 (all),25-54 (female),25-54 (male)
On-air,Integrated,Production,Sponsorship
Max
false
Telecommunications,Internet Service Provider
16-39 (all),16-39 (female),16-39 (male)
On-air,Online,Production
Channel [V]
false
Telecommunications
25-54 (all),25-54 (female),25-54 (male)
On-air,Integrated,Production
Max
false
On-air,On demand,Online,Integrated,Sponsorship,Mobile,iAds,Production,Promotion,SMS
false
Toiletries/Cosmetics
GB+ kids,GB
On-air,Integrated,Sponsorship,Production
false
Other
Kids 0-12,Kids 5-12,Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all)
On-air,Online,Integrated,Sponsorship,Production
false
Automotive Products,Car Manufacturer / Motor Vehicles
25-54 (female),25-54 (male),25-54 (all)
On-air,Integrated,iAds,Sponsorship
The Weather Channel
false
Clothing & Accessories,Sport
13-24 (male),13-24 (all)
On-air,On demand,Online,iAds,Mobile
false
Computer Hardware
16-39 (male),16-39 (all)
Integrated,On-air
ESPN
false
Clothing & Accessories,Retail
Kids 5-12
On-air,Online,Production,Promotion,Sponsorship,Integrated
false
Toys ,DVD/Home Video
Kids 5-12,Teens 13-17 (female)
On-air,Online,Production,Promotion,SMS,Integrated,Sponsorship
false
Automotive Products,Car Manufacturer / Motor Vehicles
16-39 (male),25-54 (male)
On demand,Production,On-air
FOX SPORTS
false
Film Release,Entertainment
13-24 (all),16-39 (all),25-54 (all),16-39 (male),16-39 (female),25-54 (male),25-54 (female)
On demand,Production,On-air
false
Banking & Finance
16-39 (female),16-39 (male),16-39 (all)
On-air,Online,Promotion,Sponsorship
Channel [V],[V]Hits
false
Personal Hygiene,Toiletries/Cosmetics
16-39 (male),16-39 (all)
iAds,On-air,Production
FOX8
false
Entertainment,Film Release
13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all)
iAds,On-air,Production,Promotion
The History Channel,UKTV,TV Winners
false
Toiletries/Cosmetics
Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all)
Production,Online,Promotion
[V]Hits,Max
false
Garden,Home Improvements
25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all)
On-air,Production,Sponsorship
Discovery Channel,Discovery Travel & Living,HOW TO Channel,LifeStyle Channel,Sky News,BBC World News
false
Household Products & Cleaners
16-39 (female),16-39 (all),25-54 (female),25-54 (all),55+ (female),GB,GB+ kids
Production,On-air
Universal Channel,Lifestyle Food,LifeStyle Channel,W.
false
Tourism
25-54 (female),25-54 (male),25-54 (all),55+ (female),ABs,GB,GB+ kids,55+ (all),55+ (male)
iAds,On-air,Production,Promotion
LifeStyle Channel,Sky News,UKTV,TV Winners
false
Banking & Finance
25-54 (female),25-54 (male),25-54 (all),GB,GB+ kids
On-air,iAds,Production
Crime & Investigation,Discovery Channel,Fox Classics,FOX SPORTS News,Universal Channel,Showtime,Sky News,UKTV,W.,HOW TO Channel
false
Entertainment,Film Release
Kids 0-4,Kids 5-12,Kids 0-12,Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all),GB,GB+ kids,ABs
iAds,On-air,Production,Promotion
UKTV
true
Electrical Goods,Computer Hardware,Photographic
25-54 (female),25-54 (male),25-54 (all)
iAds,On-air,Production
The History Channel,LifeStyle Channel,Sky News,UKTV
false
Airline
13-24 (male),13-24 (all),16-39 (male),16-39 (all),25-54 (male),ABs
On-air,Integrated,iAds
The Comedy Channel,Sky News,UKTV
false
Fast Food,Food,Restaurant
Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
On-air,Production
[V]Hits,Discovery Channel,Discovery Travel & Living,ESPN
false
Alcohol
16-39 (male),25-54 (male)
On-air,Integrated,iAds,Production,Sponsorship,Promotion
The Comedy Channel,Discovery Channel,UKTV
false
Pharmaceutical
16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (all),25-54 (male)
iAds,On-air,Production
Discovery Channel,Fox Classics,Sky News,UKTV
false
Automotive Products,Car Manufacturer / Motor Vehicles
25-54 (female),25-54 (male),25-54 (all)
iAds,On-air,Production
Sky News,UKTV
true
Food,Retail,Supermarket
GB,GB+ kids,25-54 (female),16-39 (all),25-54 (all),55+ (all)
Production,On-air
false