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Case studies

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3M
  • Home Improvements,Household Products & Cleaners,Hardware
  • 16-39 (female),16-39 (male),25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all),GB
  • On-air,Integrated,Production,Sponsorship
  • Lifestyle Food Channel,HOW TO Channel
BBQs Galore
  • Retail,Garden,Household Furnishings/Homewares
  • 16-39 (female),16-39 (male),16-39 (all),25-54 (male),25-54 (female),25-54 (all),55+ (female),55+ (male),55+ (all),GB,ABs
  • On-air,Online,Integrated,Production,Sponsorship,Promotion
  • Lifestyle Food Channel
Impulse
  • Toiletries/Cosmetics
  • Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all),16-39 (female),16-39 (all)
  • On-air,Online,Integrated,Sponsorship,Promotion
  • Fox8
OK!
  • Entertainment
  • 16-39 (female),13-24 (female),13-24 (all),16-39 (all),25-54 (female),25-54 (all),ABs
  • On-air,Online,Integrated,Production,Sponsorship,Promotion
  • Arena
Toyota
  • Automotive Products,Car Manufacturer / Motor Vehicles
  • 16-39 (male),16-39 (all),25-54 (male),25-54 (all)
  • On-air,Online,Integrated,Production,Sponsorship,Promotion
  • Channel [V],Fox8,FOX SPORTS News,FUEL TV,FOX SPORTS
McDonalds
  • Fast Food,Restaurant
  • Kids 5-12,Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),GB+ kids
  • On-air,Online,Integrated,Production,Sponsorship,Promotion
  • Nickelodeon
Tourism NT
  • Tourism,Other
  • 25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all),GB,ABs
  • On-air,On-air,Online,Integrated,Sponsorship,Production,Promotion
  • National Geographic Channel
Bazaar
  • Food
  • 25-54 (female),25-54 (male),25-54 (all),GB,GB+ kids,ABs
  • iAds,On-air,Integrated,Production,Promotion
  • The LifeStyle Channel,National Geographic Channel,UKTV
Red Rooster
  • Fast Food,Food
  • 13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
  • On-air,iAds
  • Comedy Channel,The LifeStyle Channel,FOX SPORTS
Vodafone
  • Mobile Phones,Telecommunications
  • 16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),ABs
  • Promotion,On-air,Production,iAds
  • Channel [V]2,Discovery Channel,FOX SPORTS,FOX SPORTS News,National Geographic Channel,Sky News,UKTV
Maybelline
  • Toiletries/Cosmetics
  • Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all),16-39 (female),16-39 (all)
  • Integrated,On-air,Production
  • Fox8
Weet-bix
  • Breakfast Food,Sport
  • Kids 5-12,Teens 13-17 (male),Teens 13-17 (all),13-24 (male),13-24 (all),16-39 (male),16-39 (all),GB,GB+ kids
  • On-air,Production,Online,Promotion,Integrated,Sponsorship
  • Nickelodeon
Gillette
  • Personal Hygiene,Electrical Goods,Toiletries/Cosmetics
  • 16-39 (male),Teens 13-17 (male),Teens 13-17 (all),13-24 (male),13-24 (all),16-39 (all),25-54 (male),25-54 (all)
  • On-air,Integrated,iAds,Production,Sponsorship
  • FOX SPORTS,FOX SPORTS News,ESPN
Tresemme
  • Hair Care,Personal Hygiene,Toiletries/Cosmetics
  • 16-39 (female),16-39 (all),25-54 (female),25-54 (all)
  • On-air,iAds,Production
  • Arena,Fox8,The LifeStyle Channel,Sky News,UKTV
BMW
  • Car Manufacturer / Motor Vehicles,Automotive Products
  • 25-54 (female),25-54 (male),25-54 (all),ABs
  • On-air,Online,Production,Promotion
  • The LifeStyle Channel,Sky News,Fox Classics,Discovery Channel,FOX SPORTS,The History Channel,National Geographic Channel,tvwinners
27 Dresses
  • Film Release,Entertainment
  • 16-39 (female),16-39 (all),25-54 (all),25-54 (female),Teens 13-17 (female)
  • On-air,Online,Production,Promotion,SMS
  • E!,The LifeStyle Channel,W.,tvwinners
Subaru
  • Car Manufacturer / Motor Vehicles,Automotive Products
  • ABs,25-54 (all),25-54 (male),55+ (male),16-39 (all),16-39 (male),16-39 (female)
  • On-air,Online,Production,Promotion
  • Arena,Hallmark Channel,The LifeStyle Channel,W.,BBC World News,tvwinners
logo
  • Clothing & Accessories
  • 13-24 (male),13-24 (female),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
  • On-air,Online,Promotion,Sponsorship
  • Channel [V],Channel [V]2
V Energy logo
  • Beverage
  • Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
  • On-air,Online,Production
  • Channel [V],Channel [V]2
LOGO
  • Airline,Alcohol
  • 25-54 (male),16-39 (male),55+ (male),ABs
  • On-air,Integrated,Sponsorship,Production
  • FOX SPORTS
porsche logo
  • Automotive Products,Car Manufacturer / Motor Vehicles
  • ABs,55+ (male),25-54 (male)
  • On-air
  • BBC World News,Discovery Travel & Living,Lifestyle Food Channel,The LifeStyle Channel,ESPN,FOX SPORTS,Showcase,Sky News,Sky News Business Channel
Adidas Logo
  • Clothing & Accessories,Sport
  • 13-24 (male),13-24 (all)
  • On-air,On demand,Online,iAds,Mobile
logo
  • Food
  • Teens 13-17 (male),Teens 13-17 (all),GB,GB+ kids
  • On-air,Integrated,Production,Promotion,Online,SMS,Mobile
ANTM S4
  • Pharmaceutical,Automotive Products,Car Manufacturer / Motor Vehicles,Toiletries/Cosmetics,Telecommunications,Clothing & Accessories,Hair Care
  • Teens 13-17 (female),Teens 13-17 (all),16-39 (female),16-39 (all),16-39 (male)
  • On-air,Online,Integrated,iAds,Mobile,SMS
Kotex U
  • Personal Hygiene
  • Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all),16-39 (female),16-39 (all)
  • On-air,Integrated,Sponsorship,Online
Toyota logo
  • Car Manufacturer / Motor Vehicles
  • 16-39 (all),25-54 (all),55+ (all),GB,GB+ kids,ABs
  • iAds
Sony
  • Electrical Goods,Entertainment,Computer Hardware,Film Release,Computer Software
  • 25-54 (all)
  • iAds
logo
  • 13-24 (all),25-54 (all)
  • On-air,iAds
SA Tourism
  • Tourism
  • 25-54 (all)
  • iAds
LOGO
  • Real Estate
  • 25-54 (female),25-54 (male),25-54 (all)
  • On-air,Integrated,Sponsorship
  • Sky News Business Channel
logo
  • Beverage
  • 16-39 (male),25-54 (male)
  • On-air,Sponsorship,Integrated
  • Showtime
logo
  • Computer Hardware
  • 16-39 (male),16-39 (all)
  • Integrated,On-air
  • ESPN
logo
  • On-air,On demand,Online,Integrated,Sponsorship,Mobile,iAds,Production,Promotion,SMS
Huggies Logo
  • Toiletries/Cosmetics
  • GB+ kids,GB
  • On-air,Integrated,Sponsorship,Production
Scouts Logo
  • Other
  • Kids 0-12,Kids 5-12,Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all)
  • On-air,Online,Integrated,Sponsorship,Production
toyota logo
  • Automotive Products,Car Manufacturer / Motor Vehicles
  • 25-54 (female),25-54 (male),25-54 (all)
  • On-air,Integrated,iAds,Sponsorship
  • The Weather Channel
LOGO
  • Automotive Products,Car Manufacturer / Motor Vehicles,Airline
  • 25-54 (male),25-54 (all),55+ (male),55+ (all),ABs
  • FOX SPORTS
Jeep
  • Car Manufacturer / Motor Vehicles,Automotive Products
  • 16-39 (female),16-39 (male),16-39 (all),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),ABs
  • On-air,Online,Production,On-air,Online,Production,Promotion,Promotion
  • FOX SPORTS
Lynx Logo
  • Clothing & Accessories,Retail
  • Kids 5-12
  • On-air,Online,Production,Promotion,Sponsorship,Integrated
  • Nickelodeon
Mattel Logo
  • Toys ,DVD/Home Video
  • Kids 5-12,Teens 13-17 (female)
  • On-air,Online,Production,Promotion,SMS,Integrated,Sponsorship
  • Nickelodeon
Holden Ute
  • Automotive Products,Car Manufacturer / Motor Vehicles
  • 16-39 (male),25-54 (male)
  • On demand,Production,On-air
  • FOX SPORTS
Pirates of the Caribbean
  • Film Release,Entertainment
  • 13-24 (all),16-39 (all),25-54 (all),16-39 (male),16-39 (female),25-54 (male),25-54 (female)
  • On demand,Production,On-air
NAB logo
  • Banking & Finance
  • 16-39 (female),16-39 (male),16-39 (all)
  • On-air,Online,Promotion,Sponsorship
  • Channel [V],Channel [V]2
Schick Quattro
  • Personal Hygiene,Toiletries/Cosmetics
  • 16-39 (male),16-39 (all)
  • iAds,On-air,Production
  • Fox8,FOX SPORTS,The Weather Channel
War of the Worlds
  • Entertainment,Film Release
  • 13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all)
  • iAds,On-air,Production,Promotion
  • The History Channel,The LifeStyle Channel,UKTV,tvwinners
Hilary
  • Toiletries/Cosmetics
  • Teens 13-17 (female),Teens 13-17 (all),13-24 (female),13-24 (all)
  • Production,Online,Promotion
  • Channel [V]2,Max
Tooth
  • Retail,Dental,Music,Toiletries/Cosmetics
  • Kids 5-12,Kids 0-12
  • Online
  • Nickelodeon
ghd
  • Hair Care,Electrical Goods
  • 13-24 (female),16-39 (female)
  • Online
  • Fox8
Scotts
  • Garden,Home Improvements
  • 25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all)
  • On-air,Production,Sponsorship
  • Discovery Channel,Discovery Travel & Living,HOW TO Channel,The LifeStyle Channel,National Geographic Channel,Sky News,The Weather Channel,BBC World News
Vileda
  • Household Products & Cleaners
  • 16-39 (female),16-39 (all),25-54 (female),25-54 (all),55+ (female),GB,GB+ kids
  • Production,On-air
  • Hallmark Channel,Lifestyle Food Channel,The LifeStyle Channel,W.
Tourism WA
  • Tourism
  • 25-54 (female),25-54 (male),25-54 (all),55+ (female),ABs,GB,GB+ kids,55+ (all),55+ (male)
  • iAds,On-air,Production,Promotion
  • The LifeStyle Channel,Sky News,UKTV,tvwinners
Commonwealth
  • Banking & Finance
  • 25-54 (female),25-54 (male),25-54 (all),GB,GB+ kids
  • On-air,iAds,Production
  • Crime & Investigation,Discovery Channel,Fox Classics,FOX SPORTS News,Hallmark Channel,The LifeStyle Channel,National Geographic Channel,Showtime,Sky News,UKTV,W.,HOW TO Channel
Cars
  • Entertainment,Film Release
  • Kids 0-4,Kids 5-12,Kids 0-12,Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (male),25-54 (all),55+ (female),55+ (male),55+ (all),GB,GB+ kids,ABs
  • iAds,On-air,Production,Promotion
  • The LifeStyle Channel,UKTV,Nickelodeon
Canon
  • Electrical Goods,Computer Hardware,Photographic
  • 25-54 (female),25-54 (male),25-54 (all)
  • iAds,On-air,Production
  • The History Channel,The LifeStyle Channel,Sky News,UKTV
Emirates
  • Airline
  • 13-24 (male),13-24 (all),16-39 (male),16-39 (all),25-54 (male),ABs
  • On-air,Integrated,iAds
  • Comedy Channel,The LifeStyle Channel,Sky News,UKTV,FOX SPORTS
HJ
  • Fast Food,Food,Restaurant
  • Teens 13-17 (female),Teens 13-17 (male),Teens 13-17 (all),13-24 (female),13-24 (male),13-24 (all),16-39 (female),16-39 (male),16-39 (all)
  • On-air,Production
  • Channel [V]2,Discovery Channel,Discovery Travel & Living,ESPN
The Cougar
  • Alcohol
  • 16-39 (male),25-54 (male)
  • On-air,Integrated,iAds,Production,Sponsorship,Promotion
  • Comedy Channel,Discovery Channel,UKTV
Nicabate
  • Pharmaceutical
  • 16-39 (female),16-39 (male),16-39 (all),25-54 (female),25-54 (all),25-54 (male)
  • iAds,On-air,Production
  • Discovery Channel,Fox Classics,The LifeStyle Channel,Sky News,UKTV
Mitsubishi
  • Automotive Products,Car Manufacturer / Motor Vehicles
  • 25-54 (female),25-54 (male),25-54 (all)
  • iAds,On-air,Production
  • The LifeStyle Channel,Sky News,UKTV
Coles
  • Food,Retail,Supermarket
  • GB,GB+ kids,25-54 (female),16-39 (all),25-54 (all),55+ (all)
  • Production,On-air