mcn

Flash Guide

When supplying flash content, the following variations MUST be provided in addition.

• .swf file – this is the actual adserving file.
• .gif file – this is so that we can display a banner for non Flash capable browsers.

The flash banner has some strict guidelines that must be adhered to, to facilitate adserving. These details are outlined below.

• Flash banners must be saved as maximum Flash8 or lower to include required functionality for ad counter.
• Click tag must be embedded in SWF file:

on (release) { getURL (_level0.clickTag, "_blank"); }

* Variable is case sensitive

An animated or static gif must be supplied for browsers that are not flash enabled. The ALT text must not exceed 30 characters including white space. In order for our Ad Server to register clicks, we require the Flash banner be internally programmed to call a JavaScript function call clickTag when the ad is clicked on.

Nickelodeon

All flash files (swf) for any Nickelodeon campaigns must legally contain the Nick pop-up warning tagging:

on (release) { getURL (_level0.clickTag, "_blank"); getURL("javascript: popUp_nickwarning(); void(0);"); }

Expandable M-Rec/Banner/Leaderboard/Skyscraper

• Expandable M-Recs - expands from 300(w) x 250(h) pixels to 600(w) x 350(h) pixels. (Expanding from the right to the left depending on the site)
• Expandable Banner - expands from 468(w) x 60(h) pixels to 468(w) x 180(h) pixels.
• Expandable Leaderboard - expand from 728(w) x 90(h) pixels to 728(w) x 180(h) pixels.
• Expandable Skyscraper – expand from 120(w) x 600(h) pixels to 240(w) x 600(h) pixels.

Streaming Video 2.2

NB - MCN does not accept banners which automatically serve sound. Banners which require the user to invoke the sound option are accepted.

Adserver Targeting Capabilites

General Targeting Capabilities

• Browser type
• Time of day
• Day of week
• Domain
• Operating System
• Geo targeting - country& state

Site Specific Targeting Capabilites

• Habbo
• Demographic - Male/Female, Age (only for Console Messages)

Rich Media

MCN defines Rich Media as any advertising creative that is not a standard GIF or JPEG banner or button. Below is a guideline to Rich Media placement on the MCN Network. Please note that as the internet changes and new technology becomes available MCN will review these guidelines. Please do not hesitate to contact us regarding any Rich Media queries you may have. Rich Media creative should be emailed to etraffic@mcn.com.au a minimum of five (5)working days prior to the campaign start date.

NB - MCN does not accept banners which automatically serve sound. Banners which require the user to invoke the sound option are accepted. The following types of Rich Media are accepted by MCN (some conditions may apply to specific types):

• Flash
• HTML

Creative Due Dates

• Final and Approved Standard creative – 3 working days prior to campaign start date.
• Final and Approved Rich Media creative – 5 working days prior to campaign start date.
• Creative received late may not be loaded by the booked start date and therefore may affect campaign delivery. Please refer to the MCN current Terms and Conditions.

3rd Party Adserving

It is the Agency/Advertiser's responsibility to arrange and follow up redirects with their respective 3rd party Adserver.

MCN will not compensate clients for campaigns where a 3rd party Adserver supplies late redirects, or for campaigns that are delayed due to technical problems with the 3rd party Adserver redirects.

• All creative that is 3rd party adserved must be forwarded for approval prior to loading of the redirects.
• that is 3rd party adserved must adhere to MCN creative specifications.
• MCN reserves the right to remove any redirects from the network that are visibly delayedin serving.