OPTIMAL CAMPAIGN RESULTS
MCN DELIVERS OPTIMAL CAMPAIGN RESULTS
2012 has been a fascinating year for television. If ever we needed further evidence that eyeballs follow great content, this year has proven it once again. Audiences have been enticed by a plethora of strong programming and have punished shows that didn't cut it. Networks are being defined not by a consistent long term programming strategy, but by the success of a single show. And for every winner, there will be many losers.
Not surprisingly, this has caused volatility amongst the FTA networks with their audience delivery across both their main and secondary channels.
In the face of this unpredictability, Foxtel and MCN have shown consistent and steady audience growth year on year. Our audience reliability has been driven by strong programming, exclusive first run content and new channels such as FOX Footy, A&E and most recently the launch of SoHo. All key Foxtel programme genres are in great shape. Whether it be music, lifestyle, kids, general entertainment or sport channels, they are all delivering engaging viewing experiences which reward consumers and drive audiences.
Most recently, Foxtel's coverage of London 2012 via eight Olympic Games channels, delivered the most outstanding audience performance in Foxtel's history, complemented by live streaming on tablet devices.
This means that buying the correct television mix has never been more challenging or important. With audiences becoming more difficult to reach across more channels - what is the best way to apportion your TV funds? With our 'Optimal TV Allocation' work we aim to assist our clients in determining the most efficient mix of FTA and MCN in their TV buys.
If you would like to understand how to deliver optimal campaign results for your TV campaign, just click HERE and we'll arrange a presentation.