FOXTEL’s newest channel 111 HITS has experienced huge success in its first week of official ratings, attracting more than 1.5 million viewers nationally.
“111 HITs has delivered fantastic audience gains, and high visibility for the advertisers who moved swiftly to take advantage of the channel launch. 111 HITS has delivered on its promise of providing a high impact environment for communicating with the valuable 25 – 54 demographic,” said Keogh.
Multi Channel Network General Manager, Sales & Marketing, Damian Keogh said 111 HITS has experienced the biggest audience amongst its target demographic, people between 25 – 54 years, who make up more than 60 percent of the viewership.
Across FOXTEL metro subscribers 111 HITS is already a top ten ratings performer in the company of FOXTEL’s most established and popular channel brands FOX8, The LifeStyle Channel, Arena, FOX Classics and Showtime.
Friends, Will & Grace, That ‘70s Show and Dharma & Greg have been the most popular programs on 111 HITS programs during primetime. The channel’s afternoon line-up of Malcolm in the Middle, Home Improvement and The Wonder Years has drawn in the most viewers for the channel during the daytime period.
111 HITS is home to television’s biggest hits and some of the most-loved programs in television history, including critically acclaimed dramas and award-winning comedies. It’s triple the stars, triple the memories and triple the hits.
Source: OzTAM. National STV Data and 5 City Metro. Week 49, 2008.