SoHo reaches nearly 1.2 million different people on average each week
65% of all viewers are people 35-64
59% of all viewers are grocery buyers
SOHO viewers are 30% more likely than the general population to visit a shopping centre several times a week.
Source: OzTam National STV Homes. Wks 1-52 2012, 0600-2400, Reach, Profile; Nielsen CMV Survey 9 2012, P 14+