- Universal reaches 630,000 different people on average each week
- 56% of Universal viewers are grocery buyers
- 35% of Universal viewers are people 50-64
- 39% of Universal viewers are women 40-64
- Universal fans are 35% more likely to visit a shopping centre several times per week, compared to the general population.
Source: OzTam National STV Homes. Wks 1-26 2013, 0600-2400, Reach, Profile; Nielsen CMV Survey 3 2013, P 14+.