FUEL TV

FUEL TV is the first 24-hour Australian television channel dedicated to the world of action sports. FUEL TV showcases the best freestyle disciplines including surf, skate, snow, BMX and FMX and the lifestyle that goes with it! By covering both competitive and non-competitive events, FUEL TV provides viewers with non-stop action as well as the best names in the business.

As a driving force in youth culture, action sports have captured the imagination, energy and excitement of a generation. FUEL TV covers both competitive and non-competitive action in the arenas of skateboarding, surfing, BMX, freestyle motocross, snowboarding, impact (including UFC) and more.

Programming includes top-level international sports events and competitions, featuring elite action sports athletes...The biggest names and the biggest events. Original and co-produced series are complemented by unique and compelling interstitials, featuring the hardest slams, the best tricks, and the voices of the action sports industry.

All of the kick-arse content you see on Fuel TV has one focus - to provide young, Aussie males with a viewing experience that will inspire them and make them want to come back for more. FUEL TV also encourages viewers to get involved in the channel by logging on to www.fueltv.com.au.

Think freedom, individuality, innovation, and commitment... FUEL TV

Profile Statistics

  • Fuel TV reaches 500,000 different people on average each week
  • 49% of Fuel TV viewers are people 16-39
  • 53% of Fuel TV viewers are men 16-39
  • Fuel TV fans are 49% more likely to often purchase ready prepared meals, compared to the general population. 

Source: OzTam National STV Homes. Wks 1-52 2012, 0600-2400, Reach, Profile; Nielsen CMV Survey 9 2012, P 14+

Online

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