Discovery Channel

Discovery Channel empowers people to explore their world and satisfy their curiosity. Discovery is devoted to creating the highest quality non-fiction programming that provides an unparalleled insight into the awesome world in which we live.

Profile Statistics

  • The Discovery Channel reaches 1.6 million different people on average each week
  • 30% of Discovery viewers are people 35-49
  • 28% of Discovery viewers are men 35-54 
  • 24% of Discovery viewers are OG 3-5
  • Discovery Channel fans are 27% more likely to earn $140k+ every year, compared to the general population. 

Source: OzTam National STV Homes. Wks 1-26 2013, 0600-2400, Reach, Profile; Nielsen CMV Survey 3 2013, P 14+




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