Discovery Channel

Discovery Channel provides an extraordinary variety of engaging stories that immerse people in our amazing world, while enlightening them with knowledge and new ideas. The channel offers high-quality non-fiction entertainment from blue-chip nature, science & technology, ancient and contemporary history, adventure, and cultural and topical documentaries. With a global reputation for delivering the highest quality product, Discovery Channel is the ideal medium for communicating in an environment that provides consumer confidence.

Profile Statistics

  • The Discovery Channel reaches 1.7 million different people on average each week
  • 54% of Discovery viewers are people 18-49
  • 55% of Discovery viewers are men 18+ 
  • Discovery Channel fans are 46% more likely to earn $140k+ every year, compared to the general population. 

Source: OzTam National STV Homes. Wks 1-52 2012, 0600-2400, Reach, Profile; Nielsen CMV Survey 9 2012, P 14+

 

 

Online

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