Discovery Channel

Discovery Channel empowers people to explore their world and satisfy their curiosity. Discovery is devoted to creating the highest quality non-fiction programming that provides an unparalleled insight into the awesome world in which we live.

Profile Statistics

  • The Discovery Channel reaches close to 1.9 million different people on average each week
  • 58% of Discovery viewers are people 25-54
  • 59% are male
  • Discovery Channel viewers are 53% more likely to earn $140,000+ than the general population
  • Discovery Channel viewers are 26% more likely to spend $200+ pw inside a shopping centre than the general population
  • Discovery Channel viewers are 54% more likely to spend $200+ pw on entertainment than the general population
Source: Nielsen CMV Survey 10 2013, P 14+; Multiview National External, 9/02/14-22/03/14, Total PPL, P25-54, Avg Weekly Reach, Profile, Live&Int+7 day Playback, 26 Mar 14




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