Discovery Channel

Discovery Channel empowers people to explore their world and satisfy their curiosity. Discovery is devoted to creating the highest quality non-fiction programming that provides an unparalleled insight into the awesome world in which we live.

Profile Statistics

  • The Discovery Channel reaches close to 1.2 million different people on average each week
  • 57% of Discovery viewers are people 25-54
  • 62% are male
  • Discovery Channel viewers have an average household income of $109,000 per year
  • 63% of Discovery Channel viewers are the main grocery buyers in their home
  • Discovery Channel viewers are 35% likely to spend on average $200 or more on shopping pw than the general population
Source: Oztam National Panel, 1/05/2015 - 31/07/2015, S-s, 0200-0200, Total People, Cume reach, Consolidated; Multiview 100k Anonymous IP Homes, Quantium, 21/06/2015-15/08/2015, Live & Int +7 day; Nielsen CMV Survey 3 2015, P 14+ 


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