mcn

Television viewing globally and locally is changing at a rapid pace. On the back of accelerating subscriber growth for both FOXTEL and Austar, ratings for Subscription Television (STV) in Australia have never been stronger.

Today 32% of Australians spend 60% of their viewing time with STV, enjoying the diverse multi channel programming offerings. Over 20% of metropolitan viewing is now dedicated to STV and you only have to look overseas to see that in a multi channel television world, advertising revenue follows eyeballs.

MCN continues to evolve as a multidimensional communication company with a strong reputation for innovative advertising solutions . Our aim is to link advertisers' products, services and brands with powerful channel brands and environments to maximise a campaign's communication potential.

One of the great challenges for media agencies and marketers in this constantly evolving digital media world is to keep up with the rate of change in media consumption and to ensure that advertising placement reflects audience delivery.