In the new media landscape of digital television where multi channel choices, time shifted viewing, video on demand and true TV interactivity present consumers with more and more ways to personalise their viewing, advertisers will need to understand and adopt new advertising models to effectively reach their target audiences.
Robert Leach is a renowned global expert in this field. Following an extensive career in media sales, he became Controller of Interactive Airtime Sales in September 2000 at BSkyB, with the responsibility for creating and launching Sky's ground-breaking interactive TV advertising services. Rob developed and implemented pioneering sales, pricing, and marketing strategies for this new service.
As Head of Interactive Services for Sky Media from August 2003 he had the additional remit of developing commercial models across all Sky's digital media, including mobile, text, VOD and IPTV.
In October 2006 Rob was lured to MCN in Sydney. He was appointed Head of MCN Connect, the newly formed department responsible for the strategic development and sales of all the digital media on these platforms, including online.